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Licensees Focus

CARTE D’OR PARTNERS WITH BAILEYS TO CREATE THE PERFECT CHRISTMAS DESSERT

22 Nov - 2023

Tags from the story: Baileys, Carte D’Or.

Carte D’Or is making dessert M’Or memorable this Christmas, with the launch of Carte D’Or Baileys.

This new product marks the first alcohol brand collaboration for Carte D’Or in the UK, bringing together an iconic pairing of two of the UK’s most loved brands just in time for the festive season. Carte D’Or Baileys is available from early November across grocery and convenience channels. The product will remain part of the Carte D’Or portfolio beyond the festive season as a permanent flavour extension.

The partnership was brokered by Baileys’ global brand extension agency, Beanstalk.

Crafted with Baileys flavour vanilla ice cream, dark chocolate flavour pieces and Baileys flavour caramel sauce, Carte D’Or Baileys Provides a unique dessert experience, combining Carte D’Or’s indulgence with Bailey’s creamy taste for over-18 consumers. The product has already generated significant interest in the lead up to its launch, according to the brand’s market research, which showed more than two-thirds (68%) of adult shoppers expressing ‘definite’ or ‘likely’ purchase intent.

By teaming up with one of the UK’s best-selling spirits at Christmas, Carte D’Or Baileys is positioned to offer retailers the opportunity to maximise on the Christmas sales period whilst offering adult consumers a premium product to enjoy with friends and family throughout the season.

The launch is being supported with a bold in-store activation, including unmissable stand-out point of sale as it’s being cross-merchandised in spirits aisles as well as the ice cream aisle in participating retailers across November and December. The product is also being supported on Carte D’Or social media channels, with a huge potential reach of 20,000,000.

Jennifer Dyne, Head of Ice-Cream UK & Ireland, Unilever, says: “We are so excited to be launching this new iconic festive ice cream innovation. Bringing together the number one premium desserts brand with one of the UKs most loved festive drinks it’s guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products.


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