The merchandising success of Stumble Guys, famous online multiplayer game, continues with many new releases coming to shelters in 2024!
Scopely, the game’s developer and publisher, recently appointed PMI as the Global Master Toy Partner to create several product lines. In Italy Diramix already released two cards collection and collectible mini 3D. New releases are planned for 2024, with the support of a strong marketing and communication campaign.
ELG Food introduced to the market the first Seasonal products for Christmas 2023 and new products are coming in 2024; J Brand is the apparel partner, with various retailers coming on board from SS24; back to school will be developed by Poolover in collaboration with Tinta Unita brand and Preziosi Food already launched the first salty snacks promo and more are coming soon. The licensing plan is growing strongly according to Starbright Licensing, the Stumble Guys Italian agent. And it’s just the beginning of what seems to be a new global phenomenon.
Additional licensees are expected to be announced in the next coming weeks. “Stumble Guys is a vibrant universe that is home to one of the most loyal communities in the world,” commented Naz Amarchi, Senior Vice President & General Manager of Stumble Guys at Scopely. “We are strategically selecting partners all over the world to bring this new way of experiencing Stumble Guys to consumers. As we begin our journey, we have an incredible opportunity to create key partnerships, which we believe will be an immense success due to the unique elements of our brand and game.“
