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Highlights | Licensees Focus

CUPHEAD SEES SUPERCHARGED GLOBAL EXPANSION

9 Nov - 2023

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King Features Syndicate and Studio MDHR has announced a huge slate of new and expanded Cuphead partnerships across the globe as the award-winning gaming property continues to be a favorite among pop culture lovers of all ages.

Upcoming launches for Cuphead include:

  • Cidiverte SPA, a main player in games distribution, is launching Cuphead game controllers for PS4 and NINTENDO SWITCH, produced by its division QUBICK, in Best Games and Media Stores starting December 2024. (Italy & Switzerland/Premium SLR)
  • Play by Play will release a line of Cuphead and Mugman plush (Iberia/Caravanserai)
  • Stor will distribute a wide range of licensed tableware and drinkware featuring Cuphead characters, ranging from plates, tumblers, and cutlery to lunch bags and bakeware. (Iberia/ Caravanserai)
  • CYP will debut a line of products including school supplies, toys, stationery, and more that is available across gift, comic, toy, and gaming retailers (Iberia/Caravanserai)
  • Forbidden Planet the entertainment retailer will continue carrying a wide assortment of Cuphead and The Cuphead Show! products both in stores and online worldwide through 2025 (UK/Bulldog Licensing).
  • Neo Player One’s line of soft vinyl character figures was made available Summer 2023 (Japan, Hong Kong, Taiwan, UK, U.S. & Canada/Copyrights Asia).
  • Increws Co. for screen decorations, borders, motifs, screen icons, digital stickers, and other graphic elements LINE screens. (Japan/Copyrights Asia)
  • iam8bit will continue producing new apparel, pins, and art prints featuring The Cuphead Show! through 2025. (Worldwide)
  • Super Retro’s line of Cuphead apparel will start rolling out in 2024 (U.S. & Canada)
  • YouTooz is following its initial lineup of Cuphead and The Cuphead Show! vinyl figures with a new co-branded collection between Cuphead and Fall Guys. (U.S. & Canada)
  • Foxtail Coffee Company/Jade City Foods will soon bring its The Cuphead Show! branded coffee line to Amazon, having extended their deal through 2025. (U.S. & Canada/Segal Licensing)

Cuphead continues to be one of the most sought-after entertainment properties and we are thrilled to offer fans around the world such a wide variety of products,” said Carla Silva, GM/VP, global head of licensing, King Features. “From toys and collectibles to food products and apparel, there is something for every Cuphead fan to enjoy with more on the horizon.

The new and renewed partnerships follow a series of successful product launches over the last year that have had fans on the hunt for the latest and greatest Cuphead collectibles, including The Cuphead Show! plush from Mighty Mojo, metal art prints from Displate, and apparel from Zara worldwide and Lefties in Spain. TOMY International’s Club Mocchi Mocchi also sold out its a 100-piece run of a limited-edition Cuphead plush which included a special embroidery character logo patch on the right foot and a certificate of authenticity complete with a gold foil seal and signatures from both the Devil and King Dice!  Following the limited-edition series, an equally premium Cuphead plush was released on Amazon.

On the publishing front, Random House Children’s Books continued their rollout of children’s books based on The Cuphead Show! with a Little Golden Book (“Sweet Temptation, an 8×8 (“The Piano Lesson”) and a Step Into Reading title (“The Great Escape!”). And in 2024, die-hard fans can also enjoy the upcoming The Art of Cuphead DLC and The Art of The Cuphead Show! books from Dark Horse detailing the making of both the game extension pack and the animated series currently airing on Netflix.

Cuphead fans are more than just passionate consumers, they are insatiable brand experts who are always seeking something new to quench their thirst for more Cuphead content and merchandise,’ said Christina Nix Lynch, senior director licensing, King Features. “The upcoming “Art of” books are the perfect solution, giving fans worldwide an intimate and in-depth behind-the-scenes look into how the animated series and the DLC were made.

We’re beyond thrilled to see the world of Cuphead continue to expand into new product categories with a range of fantastic partners,” said Studio MDHR director, Maja Moldenhauer. “It’s so important to us that anyone interacting with the world of Cuphead out in stores feels like they’re really stepping into the Inkwell Isles, and we take great care in choosing who to collaborate with to make that happen. We couldn’t be prouder of what’s on the horizon in the months to come.” 

Cuphead is a classic run and gun action video game created by independent developer Studio MDHR.  Inspired by the cartoons of the 1930s, the visuals and audio are painstakingly created with the same techniques of the era with the traditional hand-drawn cel animation, watercolor backgrounds, and original jazz recordings. Cuphead recently celebrated its 6th Anniversary on Xbox by bringing behind-the-scenes content exclusively to players of the gaming system. Following the success of the video game, three seasons of the animated series, The Cuphead Show! debuted on Netflix in 2022.


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