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Highlights | Industry News

MOMENTUM KEEPS BUILDING FOR THE ICONIC BUNNY MIFFY!

26 Oct - 2023

Tags from the story: Miffy.

With a focus on small steps every day, curiosity, fun and a never wavering belief in quality, it does seem possible to leave quit an impressive footprint around the world. Who would have thought when Dick Bruna drew Miffy 68 year ago that his creation and design philosophy would still resonate so strongly today. Because keeping simple is not that simple afterall!

Miffy Café Geoje

A dedicated Miffy Café was recently opened on Geoje Island in South-Korea. The beautiful architecture of this uniquely located place gives form to something that Dick Bruna himself ones was quoted as having said, “Windows have always fascinated me. They provides a frame. Matisse painted views. Beautiful. In real life I also love to look out of the windows, from a closed place into the outside world“.

Inspired by Dick Bruna’s picture books in combination with its own strong design, authenticity and surrounding natural beauty, this space gives room for the imagination. F&B, creative family areas, a roof top venue and a dedicated shop with location-based products provide an eclectic offering to experience Miffy’s world.

Multiple photo genetic special areas and the gift shop will also ensure that visitors are treated to a truly unique experience that they can take home.


Read the complete article on the new issue of Licensing Magazine, pag 58 – 59.

From our Social Tv Corner at the Brand Licensing Europe the interview with Marja Kerkhof – Managing Director at Mercis bv, to find out about new collaborations and the future of this IP at the BLE.


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