Highlights | Licensees Focus


20 Oct - 2023

Tags from the story: Puppy, Smurfs.

Puppy has conceived two new 2023 – 2024 collection of Blue Resin brand, which was focused on creating resin Smurfs figurines.

In 2021, Puppy creates the brand Blue Resin for their new line of products, the resin figurines, with a special connection to the enchanting world of The Smurfs. Puppy, as a company always been tied to the Smurfs license, took inspiration to honor the legacy that has captivated hearts for generations, creating a new stylish product available for the international market.

Each figurine is hand-painted and measures +/- 11 cm, it’s realised with great care and attention to detail, reflecting the charm and character that have made the Smurfs iconic.

The Blue Resin brand can already boast important figures: more than 7800 pieces sold in 100 stores over 10 countries, with a beautiful collection already counting 15 figurines (5 new figurines every year) and 5 more to be released in 2024.

The first launch of the brand provided 10 Classic Characters of about 11 cm: Papa Smurfs,Smurfette, Vanity Smurfs… In this first production, they focused on realising for the collectors’ happiness all the iconic Smurf’s characters.

After recreating 10 legendary characters, Puppy added some more iconic Smurfs with the 2023 collection, as well as new versions in alternative stances of several Smurfs from the first production.


The 2024 collection includes new characters with the most recent 3D shapes and features from the Smurfs Tv series (Season 1), with more dynamic stances and detailed appearences. Their goal is to portray the most amusing and engaging moments in the series. Their new characters for 2024 are clearly more distinct and are based on some noteworthy episodes, outfits, and circumstances from the series.

Read the complete article in the new issue of Licensing Magazine, pag. 76.

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