Banijay Brands has announced the popular mobile reality title, Big Brother: The Game, has been released as a localised version in the UK.
Big Brother returned to UK screens, Sunday 8th October, launching across ITV1, STV, ITV2 and ITVX.
Developed by leading studio 9th Impact, the game, which is also in its third instalment, has captivated over half a million players, offering the opportunity to experience the thrill of living in iconic Big Brother houses; auditioning, competing in challenges, and forming virtual alliances to navigate the pitfalls of housemate nominations and evictions.
The UK game, supported by ITV, will run until 30th June 2024. The skill of the game is social, psychological, and interpersonal, and there is a real-life prize fund up for grabs, with the ultimate winner scooping £20,000.
Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands says: “We have seen a growing community of fans of this ground-breaking game, since the first launch in 2020. To now launch a UK specific version, alongside its eagerly awaited return to screens, supported by ITV, is testament to the strength of the game and the power of the Big Brother brand.“
Mark Quick, Director, 9th Impact added: “Big Brother is iconic, and it’s a delight to be able to bring this title to more fans around the world. We’re extremely passionate about delivering a game experience that reflects what the fans love so much about the show.”
Banijay’s Big Brother format has had 67 adaptations, broadcast across 72 countries, with over 550 seasons and 36,000 episodes.
In the UK Big Brother is produced by Banijay’s Initial. It is commissioned for ITV2 and ITVX by Paul Mortimer, Director of Reality Commissioning & Acquisitions and Controller, ITV2 and ITVBe, and Peter Tierney, Commissioning Editor, Reality. It is overseen by Initial’s Managing Director Katy Manley and Creative Director Tamsin Dodgson. Big Brother will be executive produced by Colin Whitaker, Jess Thomas and Matt Green for Initial. Big Brother: Late & Live will be executive produced by Rhe-an Archibald for Initial.
Big Brother: The Game UK is available on the App Store and Google Play.
