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Licensees Focus

MGA, THE MULTI-YEAR-AGREEMENT FOR THE SERIES FRAGGLE ROCK: BACK TO THE ROCK

4 Oct - 2023

The Jim Henson Company names MGA Entertainment Master Toy Licensee for its Emmy-winning series  Fraggle Rock: Back to the Rock.

The agreement includes toys based on the new Series on Apple TV+, as well as sub-Licensing opportunities for other product categories.

The Jim Henson Company, an established leader in family entertainment for more than 65 years and recognized as an innovator in puppetry, animatronics, and digital animation, has named MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, the master toy licensee for its Emmy®-winning series Fraggle Rock: Back to the Rock, currently available exclusively on Apple TV+, in a multi-year agreement. The two-year global agreement includes toys, as well as opportunities to sub-license Fraggle Rock: Back to the Rock and the classic Fraggle Rock IP to MGA brand Little Tikes® and into other product categories.

Fraggle Rock: Back to the Rock is a children’s television series produced by The Jim Henson Company that is full of music, comedy, and iconic puppets from the world-famous Jim Henson’s Creature Shop. A reboot of the 1983 Fraggle Rock by Jim Henson, the series features epic, hilarious adventures, and the magic that happens when we celebrate and care for our interconnected world. The first season was released on Apple TV+ in January 2022 and production of a second season has already been announced.

 “Fraggle Rock: Back to the Rock has introduced a whole new generation to the joyful and hilarious Fraggles, Doozers and Gorgs that inhabit Fraggle Rock,” said Chris Lytton, President and COO of The Jim Henson Company. “The show’s themes of embracing empathy, celebrating diversity, and of course dancing your cares away are as relevant today as ever. With a deep understanding of and respect for this iconic Henson property, the creative team at MGA Entertainment are the perfect partners to bring the world of Fraggle Rock to life in toys that fans everywhere will love.

The initial line of toys from MGA Entertainment will include plush and feature plush based on characters from the Fraggle Rock: Back to the Rock series. They will be available online and begin to be on shelves in retail stores in Fall 2024 and will be featured throughout the Fall and Holiday seasons. The agreement also includes sub-licensing opportunities for both Fraggle Rock: Back to the Rock and the classic Fraggle Rock IP with MGA’s brand Little Tikes, and in other categories such as children’s apparel and home, beginning early 2025.

“We are so proud to partner with The Jim Henson Company, the people who have brought smiles, joy, and educational entertainment to millions and millions of children around the world for generations,” said Isaac Larian, Founder and CEO, MGA Entertainment. “MGA continues to grow with our own new and existing IP and as the licensee for other important brands. We look forward to bringing new, innovative, and fun toys from the Fraggle Rock: Back to the Rock series to life.


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