1 Oct - 2023

Jewel Branding & Licensing (JBL) is excited to highlight their brands being featured at Brand Licensing Europe through their agency partners.

New York Botanical Gardens (NYBG) and Jewel have appointed Metrostar to manage NYBG’s brand licensing in the UK and Ireland. The campaign will launch at BLE 2023.  NYBG is the United States’ largest botanical garden and a national landmark that is focused on conservation, plant research and education.  The brand draws inspiration from an archive of designs that date back to the 12th century.

The licensing programme continues to blossom around the globe.  In 2023 the brand has seen significant growth globally, particularly in apparel and fashion accessories.  NYBG partnered with LeSportsac on a colorful new floral collection of handbags, totes and backpacks that launched worldwide in Spring.  New partnerships in Asia include CutisBio in Korea for skincare,  New Era (Japan) for headwear and a second season with Mash Style Labs for sleepwear under the Snidel Home label.  In the US, the programme also includes bath & body, fragrance, tea, home textiles, stationery, puzzles & floral subscription service.  In the UK, Carousel Calendars is introducing 2024 and 2025 calendars.  Luxury online wall décor purveyor Surface View, is a long-standing partner for wall murals, art prints, tiles, shades, and other curated wall and home décor items. The collection showcases botanical and architectural gems from NYBG’s historic archives.

New York Botanical Gardens beautiful archive is ideally suited to home, fashion and lifestyle licensing,” said Claire Potter, Founder of Metrostar.  “British consumers adore botanicals so we are excited to showcase NYBG assets at BLE and to build on the foundations of their excellent international programme.

Metrostar is based in the UK and NYBG will be featured at their Stand C251.

Rachael Hale, has been inspiring and delighting animal lovers, and beyond, for over 25 years with emotionally engaging animal photography. The brand has become a global success story, synonymous with ‘the world’s most lovable animals’.  Rachael Hale has over 50 licensees around the world, many of them long-term partners. One of the newest editions to this roster of world-class partners is Fashion UK, Europe’s largest licensed apparel and accessories supplier to high street and online fashion retailers.

They are launching an adorable collection of kids apparel and backpacks and ladies nightwear through via Brando Oy to the retailers Prisma and K-Citymarket in Finland.  They also plan to expand into headwear in SS24.  Prisma, the market leader in Finland among supermarkets with 74 stores will launch a children’s apparel collection in December 2023.  K-Citymarket with 81 stores launched backpacks in June 2023 and ladies nightwear collection in September 2023.  Rachael Hale is represented by Edutainment Licensing in the UK, who will be exhibiting at Stand A188.

Bouffants and Broken Hearts by Kendra Dandy is known for bold, quirky designs and continues to gain global attention.  Partnerships include CURAD for bandages and greeting cards with American Greetings.   The brand has also expanded into dated goods with Blue Sky and several new home decor accessories with licensee Enchante.  In the UK, Blueprint Collections signed for stationery, UK Greetings for cards and Cooneen for apparel.  Bouffants and Broken Hearts is represented by Start Licensing in the UK and will be featured at their Stand A240.

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