fbpx

Events

BEYBLADE X IS COMING SOON

1 Oct - 2023

ADK Emotions NY and TOMY Company, subsidiary of T-Licensing, return to Brand Licensing Europe in 2023 to share a robust plan for the hero anime franchise BEYBLADE.

The partners will treat show visitors to an early look at the brand-new animated series BEYBLADE X.  Anime industry heavyweights Posuka Demizu (Promised Neverland) and Homura Kawamoto and Hikaru Muno (Kakegurui) lead the series planning and character design, bringing a fresh line up of dynamic characters and storylines for the show, slated for broadcast outside of Asia in 2024.

The BEYBLADE X toy line combines fan-favorite elements from previous generations in a super-charged system with the most extreme speeds and battles yet! In Japan, TOMY Company, Ltd’s BEYBLADE X line launched July of 2023, exceeding sales figures from the first two weeks of BEYBLADE BURST’s 2016 launch. The recorded sales numbers in Japan exceeded initial expectations, leading to greater anticipation for how well it will be received in the rest of the world. BEYBLADE toys have consistently captured the imagination of the industry and fans alike with innovations each year. BEYBLADE X promises to take this toy innovation to the next level and inspire a brand-new generation of Bladers.

ADK Emotions NY and T-Licensing are leading the creation of a worldwide licensing program for the brand. The companies are currently seeking agency representation in European territories to launch programs in key non-toy licensing categories, including apparel, back-to-school, party goods, food/snacks, publishing, QSR, collectibles, gaming, and apps.

In addition to the excitement of a new generation, BEYBLADE’s 25th anniversary will be celebrated throughout 2024 across social, digital, and in-person initiatives ensuring that all fans, whether long-term enthusiasts or new entrants to the franchise, have an opportunity to celebrate the great heritage and exciting future of this classic brand! ADK Emotions NY and T-Licensing are currently seeking partners for limited-edition anniversary brand collaborations and activations in 2024.

Visit ADK Emotions NY and T-Licensing at Booth D177 to learn more about plans for BEYBLADE X in your market and see the latest toy demonstration!


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




PACSUN LAUNCHES PREMIER MEN’S ACTIVE APPAREL LINE A.R.C.
PACSUN LAUNCHES PREMIER MEN’S ACTIVE APPAREL LINE A.R.C.

Pacsun is making a bold entry into the men’s activewear market with the release of its versatile A.R.C. (Active. Recreation. Comfort.) Collection. The first dedicated men’s active apparel line from Pacsun features styles tailored to the dynamic lifestyles of Gen Z...

read more
THE NEW FUTURE-FOCUSED ANIMATION FOR GEN ALPHA BY NJ WORLD
THE NEW FUTURE-FOCUSED ANIMATION FOR GEN ALPHA BY NJ WORLD

The animation industry is currently transforming: while there is a big variety of video content to choose from, children's content creators are already thinking of ways to make their content timeless and appealing to the current Gen Alpha and future Gen Beta children....

read more