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Licensees Focus

THE INNOVATIVE TOYS OF KIDKRAFT

28 Sep - 2023

Tags from the story: KidKraft.

During New York Toy Fair, KidKraft will show their 2023 holiday must-haves as well as 2024 previews.

KidKraft is the global leader in award-winning, high-quality products that are MADE FOR MAKE BELIEVE. For over 50 years they’ve been committed to inspiring active and imaginative play for children everywhere through dollhouses, kitchens, outdoor play structures, vehicles, furniture, and toys that are built to last. KidKraft’s sustainable practices are embedded into their DNA & deliver real promises of earth-friendly materials & processes keeping imagination alive and the planet healthy.

Their entrance into the gaming aisle does just this as it opens doors to a new wave of possibilities for the future of the brand. Launching October 1, KidKraft is introducing its first-ever gaming experience, the Beat Board Balance Game, a fast-on-your-feet balance board that tests players’ physical and mental skills through interactive gameplay.

KidKraft is infusing the same sense of creativity and innovation into the rest of its core categories as they highlight a complete line-up of indoor and outdoor items that elicit a new wave of imaginative play experiences. Adding to their innovative role-play sets, KidKraft takes flight with their Ultimate Helicopter simulating all aspects of a real helicopter in this immersive set that will make kids feel like they’re really flying with lights, sounds, and a unique rocking motion.

The Champion Horse Barn & Dollhouse and Blueprint Build Workbench will invite kids to explore the world of horses and construction as they build memories indoors, while the Valley View Lodge Playhouse will unleash a more active version of role-playing in your own backyard.


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