Rubber Road has a proven track record with Bethesda Softworks having successfully produced official merch for DOOM, Fallout and Skyrim.
The deal goes further with the addition of more gaming licenses namely The Elder Scrolls V: Skyrim, Hi Fi RUSH, Redfall, Wolfenstein and Starfield that launched earlier this month. This is the company’s first IP in over 25 years so, perfect timing for this new deal.
Liam Taylor, Head of Partnerships & Development at Rubber Road, says: “Bethesda Softworks is a much-valued partner of ours and we are delighted to be strengthening this relationship with the addition of these other top gaming brands within their portfolio, particularly Starfield as this is clearly going to be huge, it’s an exciting time. We have enjoyed great success with collectables, drinkware, jumpers and accessories for firm favourites such as DOOM and Fallout and are looking forward to moving into new categories with these other brands.”
Rubber Road’s design team, Numskull, are working on products for new categories that include TUBBZ Cosplaying Collectibles, lamps, gaming lockers, storage chairs, and plushies which have proven to be hugely successful for other gaming licenses.