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LICENSES MAKE INCREDIBLE TOYS

28 Sep - 2023

Tags from the story: New York Toy Fair.

The most recent and greatest licensed products from exhibitors at the upcoming New York Toy Fair 2023 (30 September-3 October). 

PMI Kids’ World, the toy company behind mega-popular licensed toys, will make its second appearance at New York Toy Fair 2023 (booth #1147) after an incredible year!

The Israel-based toy company will be showcasing the HOTTEST toys, plush and collectibles from Pudgy Penguins, Piñata Smashlings, The Creature Cases (a new licensed line from Netflix for 2024), Sonic Prime and more! 

The Loyal Subjects line of BST AXN figures consists in highly detailed and collectible pieces of art that capture the essence of the The Teenage Mutant Ninja Turtles franchise, a great fit for any collector. The collectibles industry has been growing exponentially – the market size was estimated at $458.2 billion in 2022 and is expected to cross $1 Tillion by 2033, growing at 6.2% on average of all collectible products.

Zoonicorn, the global preschool property now streaming across nearly 200 countries worldwide, arrives at NY Toy Fair, at the SRM stand (#2689). 

SRM has recently released Zoonicorn branded products under its patented, proprietary Sip With Me children’s cup line of products and dinnerware. Based on initial marketplace response, the company is now expanding into two new Zoonicorn branded tumbler sizes as well as backpacks. Zoonicorn also announces new licensee Jay@Play, with a range of new Zoonicorn branded products under its popular Happy Nappers line. 

The 6 new characters Cry Babies Magic Tears Stars Jumpy Monsters by Imc Toys hail from Planet Tear, as featured in the animated series. Open up the blind packaging and discover which character is inside, dressed in a monster-themed removable silicone outfit and accompanied by their very own vehicle that you can move and bounce around. These dolls cry slime tears that can be added to the vehicle. Each doll comes with 7+ surprises. DinoBytes is an all new brand from IMC Toys, a fun and easy game with a classic play pattern that kids love. 

Schylling (booth #1365) has specialized in timeless toys for nearly 50 years. At the NY Toy Fair it will bring special activations. The iconic LAVA® Lamp will give attendees more than enough reasons for this booth to bubble to the top of their lists! Enjoy a glowing display of the latest groovy lamps that help illuminate every mood.

A special appearance by TikTok sensation Genevra Collier, will also be taking place. Adding to the sense-ational fun, NeeDoh, the leading fidget toy line, will be showcasing the latest squeeze-worthy products, including a special Juggling show-

Super Impulse (booth #1935) is making a big return to New York Toy Fair (NYTF) this year with hot new releases from its flagship and emerging brands: World’s Smallest, Poptaters™, 3.75, Micro Figures and Minis-in-Minis™ Sugar Buzz, featuring Hershey brands. 

Peel back the layers of imagination with  Poptaters™ where your favorite characters are creatively crafted into collectible, character-filled figures! The Super Impulse booth will include the latest wave of releases with characters like Teenage Mutant Ninja Turtles, Star Trek Spock, Hatsune Miku, Sesame Street Bert and Ernie, and Silent Bob, as well as new 2024 preview licenses, Paul Stanley (KISS), Stranger Things, Squid Games, and Wednesday. 

The PEEPS Brand has been a quintessential part of Easter celebrations for over 70 years.  The iconic PEEPS Bunny shape is instantly recognizable and an Easter basket must-have. Hey Buddy Hey Pal’s EggMazing Egg Decorators have also quickly become an Easter staple. 

As the #1 selling toy on Amazon leading up to the holiday, this line of mess-free egg decorators let kids become part of the decorating process instead of just “watching and waiting” for traditional messy dyes to work. 

Solobo Toys is a Montessori-inspired educational children’s toy company that are recommended by speech-language pathologists,  occupational therapists and teachers to encourage natural speech development through play.

The Emotions Coin Drop is an interactive way to start conversations about emotions from a young age. It features six colorful coins that each represent a feeling: happy, sad, angry, surprised, silly, and anxious. 

The art and craft activity boxes of My Creative Box (Booth #6660)  are the brainchild  of a mom who is also a teacher. The Unicorn, Dinosaur and Famous Artists Boxes are packed with four to six craft and play activities that come complete with everything you need for each activity like glue and paintbrushes, so you aren’t searching for items ahead of each activity, packed in separate bags.

My Creative Box will inspire creativity while giving them screen-free, creative, hands-on fun and learning. Perfect for busy parents, birthday and holiday gifts, My Creative Box is already a hit in Australia and coming to the US ahead of the holidays. 

Wild Republic created Green Guardian toys not only to offer the first to market biodegradable toys but also to do what’s right for the planet. After years of interactive play with these sets that include a vehicle, a human, and an animal in five themes, at the end of life they can be disposed of normally.

Once disposed of, they will begin to break down within a year. The packaging is made from recycled materials and contains no single-use plastic. Not only are Green Guardians sets fun, but they also afford an opportunity to teach kids to be Green Guardians. 


The complete article is available in the new issue of Licensing Magazine, here, pages 98 – 102.


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