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Highlights | Industry News

P&G TO LAUNCH PAMPERS WITH MASHA AND THE BEAR

27 Sep - 2023

Tags from the story: Masha and the Bear, Pampers Night.

Babies across the MENA region to sleep sweet and safely in Pampers Night with the favorite cartoon characters Masha and the Bear.

The Procter & Gamble Company has inked a deal with Animaccord to pick up the Masha and the Bear for Pampers Night product.

The new licensed Pampers Night with the cartoon characters will be launched and available on shelves in December 2023 and distributed across the MENA region in such countries as: Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates, Saudi Arabia.

The launch of the branded Pampers Night with Masha and the Bear will be accompanied by a complex promotional campaign arranged by both Animaccord and P&G.


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