Highlights | Industry News


20 Sep - 2023

Tags from the story: Wildbrain.

WildBrain has announced a fresh serving of sweet licensing deals, brand activations and content distribution deals for  Strawberry Shortcake.

Produced by WildBrain Studios, the new spooky Halloween-themed special is the first of four seasonal specials coming to Netflix in 2023 and 2024. Sure to delight fans of WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big Citythe third season of which is now streaming on YouTube—the new special joins a wave of fresh brand activity and product launches set to roll out into 2024, further expanding the choices for fans both young and young at heart to enjoy the World of Strawberry Shortcake both on and off screen. Strawberry Shortcake also celebrates its 45th anniversary in 2024.

Elizabeth Litten Miller, Vice President, Franchise Strategy at WildBrain, said: “The World of Strawberry Shortcake continues to soar in popularity. Our innovative licensing program, extensive distribution partnerships and multiple brand activations are a testament to Strawberry’s enduring appeal as a much-loved brand. With the first of four new Strawberry Shortcake CG-animated seasonal specials premiering on Netflix on October 2, we’re excited that partners and fans are embracing Strawberry Shortcake to celebrate her message of diversity, creativity and friendship in so many imaginative and inspiring ways. 

In Strawberry Shortcake and the Beast of Berry Bog, the new CG special launching on Netflix October 2, it’s the Berry Scary Fright-Fall Carnival and someone—or something—is trying to ruin the fun for everyone! Strawberry Shortcake and her friends must sleuth out clues to discover the truth, so that “everyberry” can enjoy the carnival without fear. Despite the scary situation, Strawberry faces her fears and stands up to the monster causing chaos in Big Apple City.

Wildbraind will be attending the Brand Licensing Europe in London, October 4-6, stand B171. WildBrain CPLG will also be attending China Licensing Expo in Shanghai (October 17-19).

Berry sweet licensing deals and activations

WildBrain CPLG has lined up an exciting roster of new licensees and activations for Strawberry Shortcake, including a deal with global retailer MINISO as part of a wider partnership which also includes WildBrain’s Teletubbies and In the Night Garden. Additional new partners fresh to Strawberry include The Knot Churros, who held a delicious nine-week summer pop up at two London stores, featuring menu items flavored around the characters of Berry in the Big City.

Meanwhile, in the Middle East and North Africa (MENA), Spacetoon has developed a live show for Berry in the Big City that will also feature costume characters for meet and greets. The first performance took place at Qatar Toy Festival in July.

In the digital space, Strawberry Shortcake: Berry in the Big City will feature in a new mobile gaming app launching this September from TapTap Tales, which will immerse players in Big Apple City with a host of educational games featuring Berry and all her friends. Also in digital, Baretree Media have launched themed mobile sticker packs on both Android and iOS, with other digital goods coming soon globally.

In early fall 2023, Vampyre Cosmetics are launching a range of Strawberry Shortcake-inspired make-up palettes, lipstick, lip glosses, makeup bags, eyeliner, mascara and eyelashes. The products will be available in Canada, Denmark, Eire, France, Germany, Italy, Sweden, UK and US. Goose Creek Candles will also be expanding their scent collection for this winter and for Valentine’s Day 2024, after their first Strawberry Shortcake range sold out within two weeks. Meanwhile, fashion label Cakeworthy is preparing to debut a Strawberry Shortcake capsule apparel collection plus accessories, stationery and homewares in the US, Canada and UK from March 2024. 

Pop culture retailer FYE, For Your Entertainment, has signed a direct-to-retail deal to create sweet treats for Spring/Summer 2024 in a range that includes confectioneries, jewelry, home decor and gift items.

New distribution partners for Strawberry Shortcake series and specials

WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big City (120 x 4’), is continuing to roll out to new territories with Amazon Kids+ acquiring seasons one and two for the US, while Stan in Australia and Spacetoon MENA have also taken the first two seasons. Edye in Latin America and Caribbean has picked up season one and TVNZ in New Zealand season two, while TV2 signed a deal for the first three seasons for Hungary, Romania and Slovakia. Also in the US, NCircle Entertainment has signed for home entertainment rights for seasons one-three. 

In addition to dropping on Netflix this fall, the new special Strawberry Shortcake and the Beast of Berry Bog will have its linear broadcast premiere on WildBrain’s Family Jr. channel in Canada on Friday, September 22nd at 7pm ET. Meanwhile, international broadcasters Gulli (France) and TV2 (Hungary, Romania, Slovakia) have snapped up all four specials, with NCircle Entertainment acquiring home entertainment rights for the specials in the US.

The classic Strawberry Shortcake content library also remains popular worldwide. Season one of the series Berry Bitty Adventures (65 x 22”) has been picked up by Viaplay (Nordics), Edye (LatAm and Caribbean) and Semillitas (US and Central America). Further new deals include Amazon Kids+ (US) for seasons three and four, Stan (Australia) for season four and Jim Jam (MENA) for seasons one to three. Additionally, Amazon Kids+, Stan, Edye and Jim Jam have acquired the animated movie Strawberry Shortcake: Sky’s the Limit (1 x 70’), with Stan also picking up Strawberry Shortcake: The Sweet Dreams Movie (1 x 83’).

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