Highlights | Licensees Focus
PENGUIN VENTURES AND ORCHARD TOYS LAUNCH NEW PETER RABBIT™ RANGE
Orchard Toys and Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, has announced a new range featuring THE WORLD OF PETER RABBIT.
Renowned for their expertise in young children’s educational games and jigsaws, Orchard Toys was the obvious choice for developing the new range. The two partners have worked closely together to bring Peter Rabbit to life in a new collection of educational games and jigsaws that sees a creative hybrid of THE WORLD OF PETER RABBIT and Orchard Toys representing the very best of both brands and their shared values of quality, learning and fun.
The new range, initially consisting of six product lines, has been created under license from Penguin Ventures on behalf of Frederick Warne & Co. Ltd (owner of THE WORLD OF PETER RABBIT and today an imprint of Penguin Random House Children’s UK). The Tale of Peter Rabbit by Beatrix Potter has sold over 46 million copies around the world since it was first published in 1902 and THE WORLD OF PETER RABBIT remains one of the most beloved children’s brands in the World.
David Sprei, Commercial Director Penguin Ventures said:“Penguin Ventures has long admired the quality, fun and creativity that are synonymous with Orchard Toys products, and we are thrilled that this translates so beautifully in this stunning new range for The World of Peter Rabbit. Orchard Toys have done a wonderful job of evolving the narrative of Beatrix Potter’s original Tale of Peter Rabbit, with its garden setting, and creating a new way for families to engage with the story through imaginative play. We are delighted to be the first licensing partner for Orchard Toys.”
Simon Newbery, Managing Director – Orchard Toys says:“We’ve been consciously seeking a licence partner and Peter Rabbit feels like the perfect fit, it’s a trusted brand with a strong British heritage which aligns beautifully with Orchard Toys. We’ve worked with the Penguin Ventures team to develop an exclusive range of fun and exciting games and jigsaws, that blends these two iconic brands to create a new Peter Rabbit range from Orchard Toys.”
Penguin Ventures will be exhibiting at BLE on stand C164.