fbpx

Highlights | Industry News

KEANU REEVES’ BRZRKR UNIVERSE SET TO EXPAND WITH IMG

11 Sep - 2023

Tags from the story: BRZRKR, IMG, Keanu Reeves, Matt Kindt.

BRZRKR, BOOM! Studios’ comic book series created by actor Keanu Reeves and co-written with New York Times-bestselling comic book writer Matt Kindt, has appointed IMG as its exclusive global licensing representative to develop engaging consumer products and experiences for the series’ growing fanbase. 

The ongoing comic book franchise evokes themes and characters from some of Reeves’ fan-favourite films such as The MatrixJohn Wick, and Bill & Ted. Illustrator Ron Garney, known for his work on The Amazing Spider-Man and Captain America, breathes life into B., the series’ Keanu Reeves lookalike protagonist, as he undertakes violent battles in a quest to unearth the truth about his cursed immortal existence. BRZRKR’s first issue launched in 2021 and went on to sell 615,000 copies, making it the second best-selling comic of the 21st century, second only to Stars Wars #1 (2015) and the highest-selling original comic book launch in nearly 30 years. Soon after, the series announced an upcoming live-action film and a follow-up anime show in partnership with Netflix, and a new original novel to be published by Random House.

Now, the BRZRKR universe is set to expand further following a multi-year deal with IMG. IMG will develop a range of consumer products and experiences that will allow fans to engage with the series’ distinctive themes in new ways, including through apparel and accessories, collectables, toys, food and beverage, and location-based experiences.

The immortal universe of BRZRKR has captured the imaginations and flamed the passion of fandom around the world, and we’re only beginning to scratch the surface of the potential of this amazing franchise. We are thrilled to have IMG, the global leader in licensing consumer products, as our exclusive partner to unleash the full potential of Keanu Reeves’ visionary creation”, said Filip Sablik, BOOM! Studios’ President of Publishing & Marketing     

Gary Krakower, Vice President of Licensing for IMG, said, BRZRKR is the most exciting original comic book series launched in recent times. With its team of talented celebrity creators, thought-provoking themes and gripping narrative, this series has all the ingredients to become the next big comic universe. We are delighted to come on board as BRZRKR’s global licensing representative and help grow its reach and awareness through targeted consumer offerings”.

Keanu Reeves is represented by WME, part of the Endeavor network alongside IMG.

For more information on licensing opportunities with BRZRKR, visit https://imglicensing.com/clients/brzrkr/.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE NEW JOINT VENTURE, PALWORLD ENTERTAINMENT, INC.
THE NEW JOINT VENTURE, PALWORLD ENTERTAINMENT, INC.

Sony Music Entertainment (Japan) Inc. and its group subsidiary Aniplex Inc. and Pocketpair, Inc. have established a joint venture, Palworld Entertainment Inc., to expand and develop new businesses associated with the hit game, Palworld. The announcement was made today...

read more
INVIGORATING FRISK CARBONATED DRINK MAKES A SPLASH IN JAPAN!
INVIGORATING FRISK CARBONATED DRINK MAKES A SPLASH IN JAPAN!

Perfetti Van Melle Group and DyDo Group have announced the introduce of Frisk Sparkling, a unique carbonated soft drink under the iconic Frisk brand. This exciting collaboration merges Frisk's refreshing essence with DyDo Group’s dedication to health-oriented...

read more
FIRST MOLANG CINEMA EVENT PREMIERES ACROSS EUROPE
FIRST MOLANG CINEMA EVENT PREMIERES ACROSS EUROPE

Millimages and Kinepolis have announced the premiere of Molang’s first ever cinema film event. Opening on September 1st and distributed by the chain’s distribution arm Kinepolis Film Distribution France, “Molang at the Movies” will screen in 40+ cinemas across France,...

read more