The Pokémon Company International is partnering with Rinascente for a new store takeover at their flagship location in Rome, until October 2nd 2023.
Pokémon’s latest immersive collaboration features a window takeover in the balconies of the store atrium, including a branded pop-up space in the exhibition area on floor -1 of Rinascente in Via del Tritone—just a few steps away from the Trevi Fountain and Piazza di Spagna in the heart of Rome.
The exciting back-to-school takeover that brings Pokémon to the Italian capital will surprise fans of all ages with a special tribute to the Eternal City.
Pokémon will be the focus of a full-store takeover—with installations in the seven store windows showcasing the Pokémon Trading Card Game (TCG), video games for the Nintendo Switch system, and toys, all visible along the Via del Tritone. Inside the store, the exhibition area—a 350-square-meter space located on floor -1 that’s dedicated to events, exhibitions, and designs—is hosting this unique installation. It’s Pokémon’s tribute to the Eternal City, with unique photo opportunities and a wide variety of Pokémon products available to browse and purchase. The latest Pokémon video games for the Nintendo Switch system and Pokémon TCG products are available, as well as the latest Pokémon toys, including the squeezable Pikachu and Gengar Squishmallows plush from Jazwares, distributed by ReiToys.
Italian streetwear designers Dolly Noire will feature their exclusive apparel adorned with Kanto-region Pokémon, including T-shirts, hoodies, and accessories. Back to School (Seven), Mattel Mega Construx, mugs (Abysse), 3D backpacks (CyP), and kids’ apparel and accessories (Difuzed) will also be available.
There’s lots more for Pokémon Trainers to enjoy at the flagship store, with tables where you can challenge your friends to Pokémon Trading Card Game matches and Nintendo Switch systems available to play the latest Pokémon video games—Pokémon Scarlet and Pokémon Violet, launched in November 2022.
The space will also include a special celebration of the magnificent 60-meter stretch of the ancient aqueduct featured in the exhibition area, with a 3D sculpture of the arches and a surprising underwater Pokémon life scenery.
Pokémon fans will also be treated to a special visit from Pikachu, who will be making an appearance at the store takeover on September 9-10, 2023. Pikachu will be available for a meet and greet with guests, and will pay special homage to the city—when in Rome, do as the Romans do!
Mathieu Galante, Director of Licensing at The Pokémon Company International, commented: “Pokémon is delighted to continue our partnership with Rinascente, with this latest immersive experience at its prestigious flagship store in Rome. There are a great many fans of Pokémon in Italy, and to be able to engage with them through such fun and exciting experiences is something we will always strive for.”