Macy’s has announced a partnership with Gap to launch an exclusive collection of sleepwear, underwear and intimates for men and women.
This is the first-ever partnership between the two iconic brands, bridging Macy’s rich heritage and industry expertise with Gap’s legacy of modern American style. The product categories will offer an assortment of exclusive designs and colorways that bring versatile classics, comfort and effortless style to life. The Gap assortment is available on Macys.com, Macy’s mobile app and in select stores nationwide.
The launch features a sleepwear line offering a wide variety of men’s and women’s product designed for ultimate comfort and style. From cozy pajama sets to soft loungewear, the assortment ranges in size from XS-XL. In addition, select pieces will feature organic stretch cotton and Gap’s signature soft, breathable, jersey knit fabric, Breathe. The underwear collection includes a range of men’s and women’s intimate staples including underwear, bras, boxers, and undershirts in a variety of designs and colors so shoppers can own their style with ease.
“Macy’s is excited to partner with such an iconic brand like Gap,” said Rachel Leinwand, Macy’s Vice President of Merchandising Active, Basics, Outdoor. “This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style.”
“We are thrilled to launch this collection of Gap sleepwear and intimates exclusively at Macy’s and to extend our customer reach,” said Adrienne Gernand, President of B2B and International Commerce at Gap Inc. “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the US.”
Centric Brands will design, produce, and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.