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Media & Digital

WONDERY AND DR. SEUSS ENTERPRISES ENTER PODCAST DEAL

29 Aug - 2023

Wondery Kids & Family, a division of top podcast studio and network Wondery, and Dr. Seuss Enterprises has announced an expansive deal.

The two entities will bring the quintessential and beloved world of Dr. Seuss to life through an upcoming line-up of podcast programming that is fun for the whole family, and will spark curiosity and imagination in young minds and nostalgia in Seuss fans of all ages.  Leading the content roster will be the September 18 premiere of The Cat in the Hat Cast, a fantastical variety show-style podcast series hosted by everyone’s favorite red and white hat-wearing Cat from the internationally renowned best-selling book The Cat in the Hat, available exclusively on Wondery+ through the Wondery app, and on Wondery Kids+ on Apple Podcasts.

This announcement marks a pivotal moment for both companies. Adding this globally iconic IP further underscores the commitment by Wondery to not only being a leader in kids and family podcasts, but also a true next generation entertainment powerhouse.

Meanwhile, for Dr. Seuss Enterprises, its entrance into the podcasting space through this venture helps to further its bigger entertainment mission.  Their goal is to deliver world-class content that features its renowned character franchises across the entire entertainment spectrum in collaboration with true industry heavyweights and trailblazers like Wondery Kids & Family.

Nicole Blake

Nicole Blake, Head of Franchise Development for Wondery, said, “This deal with Dr. Seuss Enterprises is a milestone moment in establishing Wondery Kids & Family as the premiere destination for engaging family content.

Both Wondery Kids & Family and Dr. Seuss are all about unlocking kids’ curiosity, imagination and wonder. This is truly a natural fit and we are looking forward to creating an array of programming that entertains and inspires the minds of tomorrow.

Susan Brandt

Susan Brandt, CEO & President of Dr. Seuss Enterprises, stated, “The works of Dr. Seuss have resonated with readers of all ages for generations, and the books promote the importance of staying curious and using your imagination. 

Wondery Kids & Family has an incredible vision for how to bring to life our characters and stories in podcasting form.  We believe this collaboration not only builds upon Dr. Seuss’s incredible legacy but also plays a key part of our bigger entertainment strategy for the Dr. Seuss franchise.

The Wondery Kids & Family Dr. Seuss slate will kick-off September 18 with the debut of The Cat in the Hat Cast on Wondery+.  This whimsical and wonderful new show for families with kids 3+ , invites listeners to hold on tight and prepare to be whisked away on an adventure with Dr. Seuss’s The Cat in the Hat! In a world full of delightful mix-ups and exhilarating mayhem, the mischievous Cat takes the reins and enlightens the ever-cautious Fish on the art of hosting a perfectly poised podcast.  Featuring alphabet song sing-a-longs, tremendous tongue-twisters, and wondrous wordplay, listeners will be left guessing what surprises The Cat will pull out of his hat next. Additional series inspired by the imaginative worlds created by Dr. Seuss will be unveiled in the coming weeks.

Per Edison Research, podcasts foster family connections, and podcasts already have a strong reach among children. Wondery Kids & Family podcasts can serve as a valuable tool, turning everyday moments into enriching learning experiences that lead to meaningful conversations and family bonding.  Home to some of the most listened to podcasts for families with kids ages 3-12, Wondery Kids & Family shows include Wow in the World, the #1 science podcast for kids and their grown-ups according to Podtrac, hosted by Guy Raz and Mindy Thomas; Little Stories Everywhere, a weekly story podcast that brings listeners into magical, adventurous, fantastical tales to excite imaginations; and Whose Amazing Life, a puzzle format podcast that presents facts about a renowned figure and invites listeners to guess who the person is at the conclusion of each episode.

The creative world of Dr. Seuss and its characters have inspired generations of readers and continues to be a true pop culture and entertainment phenomenon, with major successes both on the page, in theaters, on stage, on screen and in many other outlets. Dr. Seuss Enterprises stays laser focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss.  This collaboration with Wondery Kids & Family compliments Dr. Seuss Enterprises’ roster of other major entertainment partnerships, including Warner Animation Group, Netflix and Amazon’s Prime Video.


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