Highlights | Retail


29 Aug - 2023

Tags from the story: Chefclub, Cora, Supermarché Match.

Chefclub and the Cora and Supermarché Match retail chains are launching a loyalty program for families with children.

Chefclub will offer its immersive and entertaining universe, dedicated to food education, in the 174 stores of the group across France.

The two retailers have teamed up to launch their back-to-school collector edition with Chefclub under the theme Let’s have fun in the kitchen. The loyalty promotion, initiated by Craze’s agency, started on August 15 and end on October 16, 2023 at Cora and from August 22 to October 15 at Supermarché Match.

Sharing the conviction that learning to eat healthy and cook seasonally is essential from a young age and that the new generations have a leading role to play, the two entities unite their forces to offer a both fun and educational cooking experience.

The promotion will allow young chefs to discover, in an exclusive collector’s album, the super fruits and vegetables across the four seasons. They can play, cook, and learn while having fun and getting familiar with the colorful and whimsical world of the Chefclub Friends.

A collection of 96 stickers to stick throughout the seasons and 64 playing cards will be available in both store chains. Customers can obtain 1 pack with 2 stickers, 2 playing cards, and 1 voucher. 

Moreover, customers who buy products from partner brands involved in the operation will have the opportunity to collect 24 figurines to clip onto glasses.

With 5 vouchers, retailers’ customers will also be able to benefit from an immediate 50% discount on an exclusive range of Chefclub products, including 6 big head plushies, 4 plush keychains, a set of 3 mini-utensils adapted for children’s hands, a child’s apron, a notebook to note their inspirations and recipes, as well as a soft pencil case to store their secrets and a set of kitchen utensils.

The loyalty promotion is supported by an important POS campaign both inside and outside of stores. Kakémono, reed, akilux, wall stickers, cling film, box to present the album and Chefclub products inside, accompanied by a digital activation on Facebook, Instagram, an influencer campaign as well as emailing. As icing on the cake, a big contest will be organized, offering a cooking workshop for young chefs and their families, crafted by the Chefclub teams in their production studio in Paris.

For Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub: “We are very proud of this collaboration which marks our first steps in the world of Loyalty Promotions. We thank Craze, Cora, and Supermarché Match’s teams for their trust, their understanding and for conveying the magic of Chefclub to children and families. We can’t wait to discover this massive promotion in stores and for children to have fun in the kitchen with the Chefclub Friends and our garden super heroes: Super Veggies and Super Fruits.

Anne Russel and Marie-Celine Vitoux, Customer Data and Insights Manager and Store Communication Project Manager at Cora/Match say: “We had a lot of fun imagining and building this back-to-school collector operation with Chefclub and Craze. A campaign that is both fun and educational around the whimsical Chefclub Friends and seasonal fruits and vegetables. Something to delight our customers, both young and adult!

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