King Features Syndicate and Hush Puppies beckon fans to join Popeye and Friends on their sea-faring adventures with a new collection of vintage-inspired footwear and socks.
The partnership was brokered by Doce, King Feature’s licensing agent in Chile.
Available now, Hush Puppies’ playful Popeye & Friends collection features an array of men’s and women’s boots, sneakers, slippers, and socks in durable yet trendy styles that capture the personalities of each character. From the courageous Popeye to the empowered but sweet Olive Oyl, and even the popular anti-hero Brutus, there are designs for every Popeye fan to love.
“Hush Puppies and Popeye share strong awareness and affinity amongst Chilean consumers so we are thrilled with how the combination of fashion and nostalgia can be seen throughout this exclusive collection,” said Carla Silva, vice president/general manager and global head of licensing for King Features.
Hush Puppies added, “With their strong heritage and an appreciation for joy and simplicity, Popeye and Friends align perfectly with our brand values. The characters have long been a beloved part of Chilean pop culture and we jumped at the chance to design an everyday footwear collection that merges the vintage characters with modern styles.”
For decades, Hush Puppies has been an extraordinary brand in Chile — one in every four people buys a pair of Hush Puppies shoes each year! They are known as the largest concept store in the territory with 45 storefronts plus 15 storefronts featuring kids’ apparel.
The Popeye and Friends x Hush Puppies collection is now available at Hush Puppies stores in Chile and Hush Puppies Popeye.