FEMA’s Ready Campaign and the Ad Council have partnered with ZAG HEROEZ Miraculous – Tales of Ladybug and Cat Noir, for a national public service advertising (PSA) campaign that will feature the superhero characters to increase awareness for emergency preparedness among children across the nation.
The campaign it was launched on Aug. 10, 2023.
In the animated series, secret superheroes Ladybug and Cat Noir must put their planning skills to good use to defend their beloved city of Paris from evil forces. And in the Ready Campaign PSAs, the characters show families that you don’t need to be a superhero to use good planning skills to be prepared. The initiative includes billboards and bus shelter advertising, as well as 30 and 60 second PSAs that will air in donated media throughout the country.
Ready Campaign messaging includes a four-step approach to preparedness: be informed about different types of emergencies that could occur and their appropriate protective actions; make a family emergency plan including information on how to reconnect and reunite; build emergency supply kits to ensure preparedness whether at home, at work, or in the car; and to get involved by finding opportunities to support community preparedness.
“With the extreme weather threats we face today, we must empower children to play an important role in disaster preparedness, and that starts by meeting them where they are,” said FEMA Administrator Deanne Criswell. “With the popularity of superheroes like Ladybug and Cat Noir at an all-time high, we can leverage these trusted messengers to engage America’s youth on ways to keep their families safe when disaster strikes.”
“FEMA and the Ad Council have been at the forefront of driving emergency preparedness for 20 years, and while you don’t need Miraculous powers to plan, we are delighted that our superhero characters will be putting their skills to good use and communicating these critical planning messages to the American public,” added ZAG Global Partnerships Vice President Hyde Schram.
Television stations can download advertisements from the Ad Council’s website. The PSA video is also available to view on https://www.ready.gov/videos. To extend the reach of the campaign, @Readygov twitter, Ready Instagram accounts and Ready Facebook page will use the PSAs to encourage the public to get prepared for emergencies.
The new PSAs are an extension of FEMA and the Ad Council’s partnership on the Ready Campaign, which has helped to generate more than 100 million unique visitors to the campaign’s website Ready.gov and Listo.gov since its launch in 2003. The Ready Campaign is designed to educate and empower Americans to prepare for and respond to natural and man-made disasters including earthquakes, tornadoes, floods, and wildfires.
Miraculous™ – Tales of Ladybug & Cat Noir is created by ZAG and co-produced with Mediawan Kids & Family, and the animated blockbuster Miraculous: Ladybug and Cat Noir, the Movie, is now available for streaming on Netflix in over 50 countries, including the U.S. Miraculous is a global phenomenon reaching fans across all touchpoints from content to social media to consumer products, promotions, gaming, and live events. With broad appeal across age demographics, the Miraculous TV series, now in its fifth season and available in over 120 countries across the globe, has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content).