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Highlights | Licensees Focus

ALL3MEDIA INTERNATIONAL SIGNS PUBLISHING DEAL FOR THE TRAITORS

2 Aug - 2023

Tags from the story: all3media International.

All3Media International and Century, an imprint of Penguin Random House have announced The Traitors: The Interactive Puzzle Book, the official tie-in to the BAFTA award winning BBC smash hit reality TV gameshow.

In The Traitors, readers must put their sleuthing skills to the test in a world of deception, betrayal, and strategy. Placed in a castle in the Scottish Highlands, you must figure out if your fellow players are Faithful or a Traitor. Can you trust Jorge, the dentist with an encyclopaedic memory and tendency to smile at everyone? Or Nina, the retiree who acts like the group’s matriarch but has a knowing glint in her eyes…? Beware, for in this treacherous game, trust is a luxury you cannot afford.

In the book, the decisions the reader makes will decide what happens next as they can choose their route through the book – unless they take a wrong turn and are murdered by the Traitors. It is suitable to be played alone or with others and includes over 20 standalone games to play as a pair or in a group – all with cunning twists you’ll recognise from The Traitors – this is the perfect gift, guaranteed to unleash hours of mischief and fun.

The book is written by Alan Connor, author of Richard Osman’s House of Games. Amanda Lovett, contestant and ‘Traitor’ from series one, provides the foreword for the book. Publication will be supported by a major, world-building publicity, marketing and retail campaign.

The BBC series was produced by Studio Lambert Scotland and first aired in November 2022. A breakout hit, The Traitors drew in 34 million views on iPlayer* and is confirmed to return for a second season. Earlier this year the series was awarded two BAFTA’s for Best Reality and Constructed Factual and Best Entertainment performance by Claudia Winkleman, as well as a British Press Guild Award for Best Entertainment. Following the success of the UK series, iPlayer has since released the US and Australian series and The Traitors has been commissioned for local series in over 25 territories.

As well as being adored by audiences, The Traitors attracted critical acclaim in the UK with Daily Mail calling it ‘the best thing on TV for 20 years’ and Rolling Stone UK declaring it ‘[by] far and away the most compelling and engrossing reality show of 2022, if not of all time.’

Amanda Lovett said: “Ever since the show aired, The Traitors fans have been asking how they can be part of the wonderful world of the show and I’m so excited that Penguin is publishing the tie-in book to give this opportunity. The book is full of all the mystery, suspense and fun of the show and I can’t wait for it’s release in November“.

Zennor Compton, Editorial Director for Century Non-Fiction, acquired UK & Commonwealth rights excluding Canada from All3Media International following a competitive auction. The book will be published on 23 November 2023 by Century, an imprint of Penguin Random House, in hardback and eBook.

Compton said: “Like the rest of the UK, I became completely obsessed with The Traitors at the end of the last year, as did the rest of the Century team. So we’re thrilled to be publishing the series’ official book, which will fully immerse fans into the treacherous world of the show, with twists and turns at every page. Fun for all the family, the book is set to match the success of the show“.

Jane Sharp, VP Commercial Licensing at All3Media International commented: “A nail-biting psychological game of suspense and deception The Traitors is as addictive on the page as it is onscreen. With the passion and expertise of Century’s team and writer Alan Connor, I’m delighted that faithful fans and new players will get be able to lose themselves in the vivid stories and immersive gameplay of The Traitors’ official book“.

Created in the Netherlands by IDTV, an All3Media company, The Traitors format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4.


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