Paramount unleases Mutant Mayhem for new collaboration with Tottenham Hotspur Football Club.
Paramount Global has announced that its UK Consumer Products and Theatrical divisions are collaborating with Tottenham Hotspur Football Club (THFC) to launch a new product range as well as an integrated marketing activity to support the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in Cinemas in the UK from July 31.
The collaboration will see a range of apparel launched in Tottenham Hotspur Football Club retail stores, as well as online globally. The range will see the Turtles dressed in a THFC-inspired kit, playing football.
Alongside THFC, Paramount will be running a host of marketing activities, including a Teenage Mutant Ninja Turtles: Mutant Mayhem-inspired stadium tour where families will search for the Turtles in their sewer lairs as well as eat the Turtles’ favourite meal – pizza.
The Turtles will also be present at THFC’s home pre-season match against Shakhtar Donetsk on 6th August. The new walk-around characters will be there to meet and engage with fans, as well as taking in the London skyline on the Dare SkyWalk!
There will also be activities and giveaways with the club’s Junior Membership programme, amongst radio and exhibitor competitions.
Venetia Davie, VP of Consumer Products & Experiences said, “It is thrilling to launch this football collaboration for Teenage Mutant Ninja Turtles: Mutant Mayhem, especially as it resonates so brilliantly with the core demographic for the new film. We couldn’t be more excited to see all this activity come to life”.
Duncan Pass, Merchandise & Licensing Director, Tottenham Hotspur, said: “We’re always looking for new and creative ways to engage our younger fans, so we’re excited to be releasing bespoke merchandise and delivering a range of activities during the school summer holidays to celebrate the release of the new Teenage Mutant Ninja Turtles movie”.
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.
Teenage Mutant Ninja Turtles: Mutant Mayhem stars Micah Abbey, Shamon Brown Jr., Hannibal Buress, Rose Byrne, Nicolas Cantu, John Cena, Jackie Chan, Ice Cube, Natasia Demetriou, Ayo Edebiri, Giancarlo Esposito, Post Malone, Brady Noon, Seth Rogen, Paul Rudd and Maya Rudolph. The film is directed by Jeff Rowe and co-directed by Kyler Spears, and the screenplay was written by Seth Rogen & Evan Goldberg & Jeff Rowe, and Dan Hernandez & Benji Samit. Based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman.
