fbpx

Licensees Focus

MINISO X BARBIE

31 Jul - 2023

Tags from the story: Barbie, Miniso.

The MINISO x Barbie collaboration has just launched in the United States and is now available at four MINISO stores in Times Square, SoHo, Irvine Spectrum, and Hollywood.

This exclusive collection features a wide range of products, from lifestyle essentials to chic bags, stationery, and glamorous makeup items, all inspired by the iconic Barbie universe. The new collection received an enthusiastic response from consumers, leading to a significant increase in store sales of approximately 30% on its first day of release.

MINISO has gone all out in bringing the Barbie Dreamhouse to life with meticulous attention to detail, with Barbie‘s trademark pink hue and the unmistakable Barbie logo. Mixing various shades of pink with materials like leather, lace, pompoms, and rhinestones, the collection caters to every fashion-forward Barbie fan.

Unleash your inner Barbie with the array of trendy accessories in this collection. From elegant rhombus grid bags to lively pink socks, water bottles, and adorable throw pillows adorned with the iconic logo, these accessories seamlessly blend Barbie into your everyday life.

A real showstopper of the collection is the bags. They are available in an array of designs like the chic handbag, the shoulder bag, the cosmetic bag, and more. There’s something to suit every style and occasion. And let’s not forget about the selection of wallets and cardholders that effortlessly complement any ensemble.

MINISO also pays tribute to Barbie’s classic black and white striped swimsuit from the ’50s. The classic pattern finds its way onto stationery and lifestyle goods like notebooks, pens, eyelash curlers, eye masks, headbands, and combs. With playful touches like cat-eye sunglasses and pink pompom accents, these items effortlessly capture the retro American charm.

Fashionistas and influencers alike are already raving about the MINISO x Barbie collaboration. Customers also could take great photos to share on social media. Exciting news awaits as the Barbie new collection is set to gradually roll out in other global markets in the second half of this year. Additionally, the US market can expect a series of monthly launches featuring new IP series products, including the highly anticipated Snoopy collection which will be introduced in August, ensuring a steady stream of excitement for consumers. So, fashion lovers, waste no time—head to the nearest store, strike a pose, and immerse yourself in the world of Barbie like never before.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE
MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE

Even in the summer, Licensing Magazine does not stop and continues its global tour, participating in all major events in the licensing, entertainment, and more sectors. Below, we propose some of the events where you can meet us or find our summer issue of the...

read more
TRACES ANNOUNCED AS THE NEW WW ENDORSED WINE BRAND
TRACES ANNOUNCED AS THE NEW WW ENDORSED WINE BRAND

TRACES wine has announced a new wine collection in collaboration with global weight management brand, WW in the UK and Ireland. The partnership was brokered by Beanstalk, WW’s licensing agency for the UK. The collaboration sees the companies join forces to provide WW...

read more