Girls Soccer Network (GSN) and Crayola have announced a partnership that will empower girl soccer players through creativity and self-expression.
Selected from GSN’s nationwide ambassador network, 10 talented youth players received exclusive Crayola packages filled with assorted supplies like paint, markers, poster boards, blank soccer balls, and more. The ambassadors filmed themselves getting creative with the Crayola supplies and posted their content to Instagram.
The partnership is a build to the Art of Soccer campaign Crayola recently launched. The collaboration not only celebrates and fosters the talent of these young athletes but also encourages them to explore new ways to express themselves beyond the soccer field.
“Crayola celebrates creativity—whether it’s colorful self-expression through art or innovative play making while on the pitch“, said Rich Wuerthele, Crayola President & CEO. “The world soccer tournament is a unique opportunity to help kids learn teamwork, problem solving, community, and creativity through art and athletics, and watch those characteristics in action on the field”.
The ambassadors’ content, shared on their respective Instagram accounts, will provides a glimpse into their creative processes, highlighting the fusion of soccer skills and artistic expression.
GSN and Crayola both believe in the importance of creativity in developing skills like adaptability, problem-solving, and self-confidence on and off the soccer field. GSN founder Jen Gruskoff said, “I’ve always loved it when people talk about the way player’s “express” themselves on the field as a way to define how they play and who they are. This idea is often associated to the way we talk about artists and creators, so working with Crayola on soccer content feels natural and is really exciting!”
More information about Crayola’s mission to blend creativity and soccer can be found, while GSN Ambassador content can be found reposted on Girls Soccer Network’s Instagram.