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Highlights | Licensees Focus

MOLANG HEADS TO JAPAN EXPO WITH EXCLUSIVE NEW MERCHANDISE

11 Jul - 2023

Tags from the story: Millimages, Molang.

Millimages will present a one-off Molang apparel capsule collection and six limited-edition collectible figurines at Japan Expo 2023.

Taking place in Paris from July 13 – 16, the range of products will be available to purchase exclusively at the Molang pop-up shop during the four-day event at stand n° J183.

The exclusive products, designed in Millimages’ Paris offices, include organic cotton T-shirts and tote bags, as well as six collectible figurines presented in mystery packaging. Other products, such as the iconic Soft Lamp, stationery and the ever-popular plushies, will also be available. The Molang stand – built as a high-end pop-up shop – will provide its fans with a bubble of tranquillity in the middle of the show where they can buy new merchandise and meet the Molang mascot. Concurrently, Editions Dupuis, Millimages’ publishing partner, will have signing sessions for the Molang comic book at their stand.

Japan Expo takes place in Paris every July and is the largest convention on Japanese culture in the world. The event invites participants to enjoy and learn about Japanese pop culture, artists, food, lifestyle, etc. Launched in 1999 with about 2400 attendees, today the Expo hosts around 250,000 visitors a year, and has expanded to include European and American pop culture as well.

Mathilde Bayle, Head of Communication, Brand Image & Marketing, Millimages, commented, “Japan Expo is the ideal place for Molang to connect with its fans. Not only does the show attract a large number of Gen Z participants, but it also showcases lots of innovative concepts in the world of pop culture and digital media, an excellent cross section of both Molang and Millimages’ core targets”.

Japan Expo comes close on the heels of a several Molang events including a pop-up promotion at the Magna Carta gift shop in Paris where participants could win free entries to the Expo (as well as other gifts like plushes, nightlights, and stickers), and the global launch of a 73-piece capsule collection featuring unisex cuts, streetwear, dresses, pyjamas, and pop accessories.


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