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Licensees Focus

SIDOSTE X SANNI WESSMAN

5 Jul - 2023

Tags from the story: Sanni Wessman, Sidoste.

Sidoste put our hands together with award-winning graphic designer and illustrator Sanni Wessman. The result of this collaboration is a colourful and summery collection of two pairs of socks and one unisex hoodie.

Sanni’s sock imagery was inspired by the symbols of summer: the sun, seashell treasures and colourful butterflies. When Sanni designed the collection in the middle of winter, she was inspired by the promise of warm summer sunshine and long days at the beach.

The collection also included gorgeous mums enjoying the summer, one of Sanni’s favourite subjects to illustrate.

A fun twist to the look of the socks was that just before the design process, Sanni had watched the second season of White Lotus.

With these socks, you can get into the biceps under the Italian sun, whatever the weather and whatever the situation!

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