Millimages has announced the participation of Pirata & Capitano at the Paris Aquarium’s summer exhibition, Journey to the Heart of Maritime Routes.
Hosted in partnership with the Musée National de la Marine and Éditions Larousse the exhibit will take place from July 10th to October 14th.
Journey to the Heart of Maritime Routes invites the public to follow some of the greatest maritime adventures that have forged the world’s waterways, to discover marine life below the surface, and to learn about the extraordinary impact oceans have had throughout history. With Pirata the intrepid little pirate as mascot and guide, visitors will enjoy a variety of ways to learn while having fun such as: a family tour charted in a Pirata & Capitano illustrated map, educational workshops for children, and an activity booklet that can be downloaded by QR code to prolong the fun at home.
Mathilde Bayle, Head of Communication, Brand Image & Marketing, Millimages, commented, “Being a part of this summer exhibit provides fantastic visibility for a French cartoon, both in France and to the venue’s many international visitors. The Paris Aquarium, Éditions Larousse and the Maritime Museum are ideal partners for Pirata & Capitano, a girl-led property focused on adventure, friendship and learning about yourself by learning about the world”.
Alexandra Algard Mikanowski, Licensing and Merchandising Director, Millimages, added, “We always look for creative ways to increase our brands’ visibility in France. This entertaining, interactive event at the aquarium, supported by the prestigious Larousse publishing company, is a great way to keep our licensing programme in key categories, such as publishing and toys, fresh and relevant”.
The exhibition will be broadly promoted with TV advertising from July to October together with a full media plan of advertising, editorial content, competitions to win tickets, and social media content in collaboration with the DTT channel Pitchoun TV and Pitchoun TV Ile de France.