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Licensees Focus

MENTOS ENTERS THE SOFT DRINKS CATEGORY!

4 Jul - 2023

Tags from the story: Mentos, Perfetti Van Melle.

Perfetti Van Melle now brings a new and surprising licensing novelty to the market with its leading mint brand Mentos.

The product is a non-sparkling drink with low sugar that contains jelly bites. Its packaging is an attractive slim 240 ml can format. The drinks range consists of three flavor variants inspired by popular Mentos flavors: lemon and mint, apple soda kick and fruity mix.

Young consumers will no doubt be excited by the exotic chewy texture of this drink combined with delicious flavors inspired by their favorite Mentos.

Marta Ballesteros, Global Licensing Manager says: “I’m thrilled with the launch of this groundbreaking drink for Mentos, which truly showcases our unwavering commitment to innovation and delivering exceptional brand experiences. I am confident that it will captivate the discerning palates of consumers across Europe, offering a delightful and unexpected taste sensation“.

The drink is manufactured by Namyang Co of South Korea under license of Perfetti Van Melle and distributed in the European market by the Dutch company Engel Foreign Food B.V.

Kihoon Kim, Namyang’s Director of Overseas Department says: “We released Chupa Chups sparkling beverage in 2018 and we have been recognized for the quality and taste around the world since then. With the release of Mentos drink at this time, we will once again provide fantastic pleasure to people around the world”.

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