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Highlights | Licensees Focus

IMMERSIVE GAMEBOX TEAMS UP WITH COLUMBIA PICTURES LOCATION BASED ENTERTAINMENT

29 Jun - 2023

Immersive Gamebox has announced a new agreement with Columbia Pictures Location Based Entertainment to bring a first-of-its-kind IP launch Ghostbusters: The Cursed Collection, to market.

The new immersive experience will be available to play at all Immersive Gamebox locations in the UK, EMEA and US in 2023.

Designed for teams of up to six, the game transports players to the haunted streets of a big city, where they will embark on a multi-level experience that sees them battle it out with the franchise’s most recognisable ghosts and ghouls.

Gameplay is backed by an epic ’80s soundtrack that propels players into the iconic and unmistakable Ghostbusters era.

Will Dean, Immersive Gamebox CEO says: “We’re incredibly excited to be working with Columbia Pictures to bring their much-loved franchise an added layer through our immersive gaming experience. By adding Ghostbusters to our library we are successfully continuing to build out our offerings and provide our customers with something they can come back for, time and time again for every occasion.

Ghostbusters is iconic within popular culture – people have been cosplaying as characters for decades, which is why we are excited to be bringing fans around the world the first-ever immersive Ghostbusters game”, said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures “Immersive Gamebox has created an experience which creates authentic team-play so that groups of friends can experience the world of ghost hunting in real life, together, just like the Ghostbusters that they grew up watching”.

The new agreement with Columbia Pictures Location Based Entertainment joins Immersive Gamebox’s library of licensed and original IP games created by the brand’s in-house studio. Existing relationships include Paramount, launching an immersive PAWPatrol game, Rovio Entertainment with whom Immersive Gamebox produced the first-ever life-sized slingshot Angry Birds game and most recently streaming giant Netflix, bringing the hugely popular Squid Games to life.

Immersive Gamebox has purposefully designed its library to be the most accessible immersive experience and gameplay on the market. The brand is committed to orchestrating thoughtful partnerships that appeal to all ages and interests.

This strategy has propelled Immersive Gamebox to the forefront of the immersive experience sector. Achieving impressive growth since its launch in 2018, the brand has opened 20 venues across the US and EMEA growing its revenue by 337% YOY between 2021 and 2022. Co-founded by CEO Will Dean and CFO David Spindler, the Gameboxes have been designed for collaborative play, featuring a range of cutting-edge technologies such as projection mapping, touch screens using its patented ‘Lidar’, 3D motion tracking, and surround sound, which delivers innovative immersive entertainment without the need for bulky headsets. 

The new Immersive Gamebox, Ghostbusters: The Cursed Collection is the perfect experience for a night out with friends and colleagues. The multi-level game encourages teamwork and collaboration, helping to bring players together to create a memorable escapade.

For more information on Immersive Gamebox and to purchase tickets to play the new Ghostbusters games, please visit https://immersivegamebox.com/.


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