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Licensees Focus

ABSOLUT MIXES IT UP WITH ITS FIRST COCKTAIL BOOK

29 Jun - 2023

Tags from the story: Absolut.

Absolut is publishing a new recipe book, Absolut Cocktails, featuring a collection of 80 mouth-watering recipes from the classics to original Absolut-inspired creations.

AbsolutPublished by Quadrille in October, the book is a celebration of Absolut Vodka, which has been produced in and around the small town of Åhus in southern Sweden since 1979. Quadrille secured the rights to publish the book from The Absolut Company in a deal brokered by ASPIRE, the dedicated Corporate and Lifestyle division of world-leading brand licensing agency WildBrain CPLG.

From classic cocktails such as the Cosmopolitan and Espresso Martini to Absolut recipes with an original twist, there are drinks for everyone and every occasion. Released off the back of the ongoing at-home cocktail boom, the easy-to-follow book will show aspiring mixologists how to make their own tantalising cocktails using Absolut’s premium vodka – whether they are creating a tipple to mark the end of the week or hosting a party with friends.

The at-home mixologist market continues to thrive; a trend that is continuing to grow as the cost-of- living impacts out-of-home, yet the demand for premium ingredients remains. With changes in living arrangements, from location to hybrid working policies, consumers are spending more time at home, which IWSR suggests may lead to a shift in more premium consumption from the on-trade to home .

The cocktail book is a natural step for Absolut, which has always believed in mixing people, ideas and vodka market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly.

Absolut Chief Creative Officer, Tad Greenough, said: “It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille. Absolut is perfect for mixing, in cocktails, with mixers and with friends. We are delighted to be releasing, Absolut Cocktails, for fans to create their own delicious serves at home for every occasion. We cannot wait for readers to get mixing, share some stories and create some new ones – after all, we were all born to mix”.

Quadrille Senior Commissioning Editor, Sophie Allen, said: “We’re so excited to be collaborating with such a ground-breaking and instantly recognisable global vodka brand, Absolut. Cocktails are more than just a drink; they create a mood, and these stunning yet simple vodka cocktails are perfect for any occasion”.

Alongside cocktail recipes, Absolut Cocktails, will also include bartending equipment hacks, expert mixing tips and links to video tutorials to make at-home cocktail making a breeze. Absolut Cocktails will be available to purchase online and from all good bookshops from 5th October 2023.


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