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Highlights | Industry News

UNIVERSAL MUSIC GERMANY LAUNCHED THE KARUSSELL SHOP

21 Jun - 2023

With the launch of the Karussell WebShop, Universal Music Germany / UMG Family Entertainment opens up a central platform for new releases, exclusive editions and much more to all fans of its popular audio plays, audio books and music brands.

The Karussell Shop of the name-giving label Karussell offers a wide range of products, e.g. from Disney, which is currently celebrating its 100th anniversary, or German hit series such as Die Schule der magischen Tiere, WAS IST WAS, Conni, Pumuckl or Der kleine König.

Music lovers are also welcome in the Karussell shop, because in addition to audio products, there are also exclusive bundles and all releases by e.g. Rolf Zuckowski and Volker Rosin, but also by newcomers and shooting stars like DIKKA, Eule findet den Beat and Deine Freunde. Exclusive new recordings such as the Encanto bundle, which comes with a cute soft toy, are special highlights.

Already in the development process of the imaginative product range, the teams work closely with the artists and draw on the experience of the last few years in the over 200 online stores for music and merchandise, and the worldwide network on all five continents and 44 territories.

The Karussell shop is constantly being expanded with new releases and merchandise products. Currently, there is a collection for the start of the DIKKA tour with T-shirts, caps and hoodies. Other highlights such as Tonie figurines, Tigercards and Kekz headphones will soon be available in the range. Pre-releases, which will first be available exclusively in the Karussell Shop, are also already being planned.

Thomas Puchert, General Manager, UMG Family Entertainment, declared: “I am very pleased that the shop will house our extensive product range and that, in addition to the Karussell products, in the near future all fans of sophisticated, classical and contemporary literature will also find a diverse product range from DG Literatur (Deutsche Grammophon Literatur), the oldest audio book label in the world. The two UMG labels have been closely associated for many years. In the DG Literature section of the shop, there are audio books including Goethe’s Faust, Fontane’s Effi Briest, or Thomas Mann’s Buddenbrooks, Loriot’s Collected Works and one of the most important books of our time, The Diary of Anne Frank“.


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