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Licensees Focus

THE WORLD OF CHUBBY & FRIENDS (DAS PUMMELEINHORN)

21 Jun - 2023

Tags from the story: Chubby & Friends.

Since 2016, the team at Chubby & Friends (called “Das Pummeleinhorn” in German) has created a diverse world of lovable and unique characters, each with their own stories.

This is the land where honey flows in rivers, and lollipops and cakes live next door. Most call it the Glitterworld, but the Chubby Unicorn and his friends call it: home! With their hearts of gold and their bellies full of cookies, they teach us that it’s perfect not to be perfect!

The result has been sweetening the lives of over 330,000 enthusiastic fans! With the support of 20+ licensees, they have been delighting customers with more than 400 merchandise products, including board games like Germany’s Nr. 2 bestselling edition of Monopoly. But that’s far from all: the Glitterworld has starred in hours of bestselling original entertainment. What began as an audio production for our partners Amazon Music and Audible has blossomed into five seasons of all-ager family adventures, each with top 3 placements on several bestseller lists. In May, the latest licensing partner Tonies® released a Chubby figurine that streams two new short audio adventures, introducing Chubby & Friends to millions more potential fans in a younger age group!

Further productions are on the way for 2023. Chubby & Friends is on a journey to spread stories about friendship, growing up, body positivity and enjoying life with all its ups, downs and delicious cookies. Das Pummeleinhorn exhibits in BRANDmate, Offenbach on 21 and 22 June, at stand D7.


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