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Licensees Focus

CREATA, A GLOBAL BRAND ACTIVATION AGENCY

21 Jun - 2023

Tags from the story: Creata.

Creata is a global agency that transforms passive consumers into active customers by opening up new ways for brands to be relevant in the real lives of their target audience.

In this way, they help achieve short-term conversion targets and strengthen brand loyalty in the long term. Their international clients such as McDonald’s, Kellogg’s, BP, Woolworth, MARS, Revell and many other partners rely on their expertise: from brand partnerships within MONOPOLY or Happy Meal for McDonald’s to product design developments for Schleich or Kellogg’s.

They are pleased to present some exciting projects from the last year, such as the McDonald’s Smurfs promotion that won the Kids Licensing Award in Bologna, their sustainable food containers for MARS Retail, the MONOPOLY sweepstake promotions for McDonald’s and BP, or the new promotion for Kellogg’s Brazil.

Their merchandising collections for McDonald’s in Australia and also LATAM, whether for the online catalogue or also festivals such as Lollapalooza not only inspire fans, but also present interesting approaches to the digital expansion of haptic gaming experiences with augmented reality. Experiencing your favorite characters in the physical but also digital world offers new, exciting possibilities. Versatile edutainment at a high level for a broad target group is offered by the book promotions they have realised. They are happy to develop new exciting cooperations with their partners.

They exhibit in BRANDmate, Offenbach on 21 and 22 June, at stand B6.


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