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Licensees Focus

WALKER BOOKS AND CANDLEWICK PRESS CELEBRATE 30 YEARS OF GUESS HOW MUCH I LOVE YOU

15 Jun - 2023

Tags from the story: Guess How Much I Love You.

Since publication in 1994, Guess How Much I Love You has become a contemporary classic, beloved by generations and the basis of a global licensing program.

Sam McBratney and Anita Jeram’s ode to the unbreakable bond of familial love has sold over 55 million copies in fifty-seven languages across all formats worldwide. Candlewick will be highlighting anniversary opportunities and licensed products at booth #F237 at the Licensing Expo.

Aquarelle Publishing’s limited-edition prints of exclusive Jeram artwork will launch Q4 2023 in the UK, and new UK licensee Stickerscape will debut a new product. Rainbow Toy will expand its line with premium large and little Nutbrown Hare gifting plush.

Jainco is creating gift sets of children’s nightwear with mini books and door hangers, to be available at TK Maxx in the UK, Ireland, Poland, the Netherlands, Austria, and Germany, and the profits will be donated to children’s charities. Longtime apparel licensee Dennicci and retailers Sainsbury’s and Asda have new baby apparel lines in development.

In Germany, an exclusive line of ceramics and giftware from DTR has launched with bookseller Thalia; Miles is developing a set of lunchware exclusively for Aldi and Hofer; Promotion Pets has a new deal for products being developed for the animated series shown on Kika. Bekker and Blitz will be expanding Benelux offerings.

In North America, Kids Preferred has new products including a GHMILY My First Storytime Set (summer 2023) and line of wooden toys. Hatley has a new color-wave for their Books to Bed sleep sets, and Boxine has additional distribution and support for Toniebox products.   Clothworks, Storiarts, and Carousel Calendars contracts were renewed.

We’re Going on a Bear Hunt

Australian licensing agent Merchantwise is partnering with Walker Productions and Lupus Films, the production team behind the animated series. The Walker Group has partnered with the Jeep® brand through creative agency Cummins and Partners in Australia and Highdive Advertising US on a television advertising campaign.  Leeds Hospitals Charity in partnership with Wild in Art and Walker Productions/Lupus Films will host a live event this summer with giant bear sculptures based on the book placed throughout Leeds, forming a family-friendly discovery trail; the bears will come together in Millennium Square for a farewell event and live auction.


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