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Licensees Focus

MATTEL INC’S BARBIE AND FISHER-PRICE JOIN HANDS WITH D.O.M. FAMILY

15 Jun - 2023

Tags from the story: D.O.M. Family.

The D.O.M. Family, the USA-born and parent-loved, 35+ Year leading Juvenile Product company joins hands with Mattel to bring parents and new families the biggest Juvenile collections comprising on convertible cribs, mattresses, toddler beds, gears and more.

The licensing venture sees the launch of two unique collaborations – Fisher-Price by Dream On Me and Barbie by Evolur.

The Fisher-Price by Dream On Me collection targets consumer age groups of infants and beyond, with playful multipurpose pieces that range from nursery to toddler collections with convertible cribs, high chairs, crib mattresses, playards, nursery gliders and more. The collection’s unique positioning of ‘Where Imagination Plays’ says a lot about what consumers can expect from the collection.

The Barbie by Evolur Collection positions its offerings with a powerful message to empower young girls – ‘Make Dreams Possible’, targeting toddlers aged 15 months and above. The collection is packed with furniture pieces like Toddler, Twin, Full-size & Queen Beds, Double Dressers, Playhouse Hutches, Seating/Loungers, Toy Boxes, Kids’ Recliners, Vanity and more – all that boast a unique ‘playhouse to real-life’ feel.

What’s more, the Barbie by Evolur assortment also introduces a first-of-its-kind, Limited Edition Toddler Collection in an Ombre finish.

We’re happy to partner with a legacy like Mattel. The collections are designed to converge our worlds of want-based thought-leadership and need-based product innovation. As both companies come with a robust legacy of creating IP-driven products that provide never-before experiences, the innovative, trendy and diverse collections are sure to be a treat for the consumers”. Says Mark Serure, CEO of the D.O.M Family, about the idea behind the partnership and what customers can expect from these collections. “While Evolur and Barbie align with their aim to empower the new generation and create luxury experiences with a ‘playhouse to real-life’ range, Dream On Me and Fisher-Price come together in harmony to create multi-functional products that are designed to enhance the growing experiences of childhood, for children and new parents alike”.

Both collections hit the market in Q2 2023 with the Barbie by Evolur Collection releasing around the launch of the much-anticipated Barbie movie.

The Barbie by Evolur and Fisher-Price by Dream On Me Collections are available in U.S., Canadian and Mexican markets, and are online and in stores at all leading retailers.


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