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Entertainment | Highlights

SKYDANCE ANIMATION EXPANDS CONSUMER PRODUCTS PROGRAM FOR SPELLBOUND

14 Jun - 2023

Tags from the story: IMG, Skydance Animation.

As Skydance Animation prepares for the highly anticipated release of “Spellbound” in 2024, the studio is ramping up its licensing program with its global licensing representative IMG.

With a star-studded cast including Nicole Kidman, Javier Bardem and Rachel Zegler, and an original score penned by eight-time Oscar-winning composer Alan Menken with lyrics by Glenn Slater, Spellbound is already cementing itself as a must-see film. The story follows Princess Ellian’s daring quest to rescue her family and kingdom from a spell that has turned her parents into monsters, the animated musical is expected to be a hit among audiences of all ages. The film will be available for streaming on Apple TV+, making it accessible to audiences around the world.

IMG has facilitated a number of deals for Spellbound to date, including a sleepwear, bath and fragrance collection with Centric Brands; a bedding deal with Franco Manufacturing; an apparel and accessories line with Bioworld; and a back-to-school and stationery line with Inkology. Additionally, Phoenix International Publishing has signed a global publishing deal for the animated production, while PMI Ltd is set to a launch a global “Spellbound”-themed toys, plush and stationery line. Skydance Animation has also partnered with Spin Master as their Master Toy Partner to develop a Spellbound toy line that is expected to launch at retail in 2024, as well as a line of POP figures by Funko Pop!, a line of deluxe and mass Halloween costumes from Spirit Halloween and A Leading Role, hosiery by High Point and an art of book by Titan Books to accompany the “Spellbound” movie launch.

Van Kokeh, Vice President of Licensing for IMG, said: “‘Spellbound’s’ heart-warming story, inspiring characters and talented cast are sure to resonate deeply with audiences around the globe. We are working with Skydance Animation to identify the right partners and opportunities to bring these characters to life in authentic and engaging ways”.

IMG’s Skydance Animation representatives are present at the Licensing Expo at booth G144. To set up meetings or for more information on licensing and publishing opportunities with Skydance, visit https://imglicensing.com/clients/skydance-animation/.


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