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Licensees Focus

GARENA FREE FIRE TO SHOWCASE EXPANDING RANGE OF IP-LICENSED PRODUCTS

14 Jun - 2023

Tags from the story: Free Fire, Garena.

Free Fire, the battle royale game developed by Garena, is at the Licensing Expo 2023 to showcase how brands can amplify their reach through joint licensing partnerships that have the potential to connect and engage its global pool of players in and out of the game.

With over 1 billion downloads worldwide, Free Fire has garnered immense popularity and built a vibrant community of dedicated gamers. Its unique combination of fast-paced action, strategic gameplay, and immersive visuals has also made it an unrivaled force in the mobile gaming space. Now, Free Fire is ready to embark on an exciting new journey by expanding its portfolio of strategic collaborations and licensing opportunities.

This year, Free Fire will showcase physical samples of its co-branded products with established brands at Licensing Expo for the first time. Booth visitors will also be exposed to the full range of collaboration options the Free Fire IP offers, spanning across consumer products, worldview content, Esports sponsorships, and location-based entertainment.

Free Fire IP Licensing Collaborations

In the past year, Free Fire has teamed up with well-known endemic brands, such as PUMA (Apparel), New Era (Apparel), Maybelline New York (Cosmetics), Infinix (Electronics), Burger King (Food & Beverage), KFC (Food & Beverage), Ovaltine (Food & Beverage), Pringles (Food), Beast Kingdom (Toys & Collectibles), and Panini (Collectibles). These collaborations have allowed Free Fire to broaden its reach and offer fans a diverse range of limited edition products, spanning various categories including fast-moving consumer goods, apparel and accessories, consumer electronics, cosmetics, and stationery.

Free Fire is also set to unveil several official online merchandise stores across Southeast Asia. These stores will offer a wide variety of products that embody the essence of the game, including trendy clothing, captivating toys, accessories, collectibles, and home décor items. Through these specially designed items, players will have the opportunity to proudly display their passion for Free Fire and express their unique gaming styles.

Free Fire’s official online merchandise store is now available in Thailand, with stores in Vietnam and Indonesia to arrive soon.

At Licensing Expo 2023, Free Fire seeks to connect with leading global brands, entertainment companies, and potential partners, to expand its presence beyond the gaming sphere. For more information on Free Fire’s full range of IP licensed products or to schedule a meeting with the Free Fire team during the event, please contact: licensing@garena.com


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