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Highlights | Licensees Focus

VANS DEBUTS SESAME STREET COLLECTION

9 Jun - 2023

Tags from the story: Sesame Street, Vans.

Vans has announce the collaboration with one of the most impactful television programs of all time: Sesame Street.

Highlighting both brands’ shared focus on creative discovery and uplifting a “We All Belong” message, the Vans x Sesame Street collection honors the iconic street where kids grow smarter, stronger, and kinder. The Vans x Sesame Street collection is built for the entire family with a head-to-toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles, and Vans Customs prints. 

Featuring familiar Sesame Street characters with an Off the Wall twist, the collection captures an accepting spirit and serves as a reminder of the joy we can bring to the world. Reminiscent of childhood memories and evoking adult nostalgia, the Vans x Sesame Street collection is made for fans of the past, present, and future.

The adult assortment leads with the Vans Authentic in Sesame Street Yellow featuring a vintage Vans license plate sidewall design. Included on the quarter panels are our favorite neighborhood friends, Big Bird, Ernie, Bert, Cookie Monster, Elmo, and Oscar the Grouch strolling together in harmony. The Old Skool in Sesame Street Multi illustrates inclusivity with a rainbow striped mix of Sesame Street characters, including Gabrielle and Tamir, representing friendship and acceptance.

Apparel pieces include a fleece sweatshirt set with a Sesame Street photo centered on the hoodie and “We All Belong” printed on both items. The BFF Short Sleeve Tee features designs of Elmo and Cookie Monster skateboarding beside Vans’ official logos. Two Mini Backpacks round out the assortment featuring Checkerboard patterns with Sesame Street characters.

For toddler and kids sizing, the assortment includes designs featuring furry friends on the Sk8-Hi Zip in Sesame Street Multi, Sesame Street Tee in True Blue, Sesame Street Knot Tee in White, and a matching Authentic in Sesame Street Yellow.

Designed for skateboard adventures, Vans x Sesame Street by Lizzie Armanto celebrates creativity, authenticity, and Lizzie’s love for the monsters of Sesame Street. Lizzie’s sense of learning and passion for skateboarding permeates throughout her inspiring Sesame Street collection. The Skate selection kicks off with The Lizzie in Marshmallow, featuring tonal embroidery of Sesame Street characters with pastel lining around the ankle and furry shoelaces. The style includes a furry “L” for Lizzie eyelet charm inspired by Sesame Street’s famous alphabet skits. 

The Skate selection continues with The Little Lizzie in Marshmallow, the kids’ counterpart to the adult Skate style with Sesame Street character embroidery, and bright lime furry shoes laces. Apparel pieces include a Lizzie x Sesame Street BF Tee in Asphalt and Little Lizzie x Sesame Street Crew in Marshmallow.

Fans will be able to design their very own Vans x Sesame Street footwear exclusively through Vans’ Customs platform. Three new prints will be available on Vans.com/Customs.

The Vans x Sesame Street collections and Vans Customs prints launch globally on June 9, 2023 at Vans retail locations and at Vans.com and Vans.com/Customs. Learn more at Vans.com/SesameStreet.


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