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Highlights | Industry News

ZAG AND WELLS ENTERPRISES PARTNER FOR FIRST MIRACULOUS FROZEN CONFECTION FACEBAR

8 Jun - 2023

Tags from the story: Wells Enterprises, Zag.

ZAG has signed with Wells Enterprises for the first Miraculous water ice facebar in the U.S.

The announcement was made by Lisa K. Foster, Senior Vice President, Licensing, North America, ZAG.

For more than 100 years, Wells Enterprises has been producing high-quality, premium packaged frozen dairy desserts that bring joy to consumers around the U.S. Wells produces over 200 million gallons of ice cream and other frozen desserts each year for their popular brands–Blue Bunny®,Halo Top®, Bomb Pop® and Blue Ribbon Classics®.

Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and now also an animated superhero blockbuster, Miraculous: Ladybug & Cat Noir, The Movie, which will launch on Netflix on July 28 and theatrically in select countries. The theatrical roll-out will commence early July in France by SND and in Germany by StudioCanal, as well as China, Belgium, Switzerland, Poland & the Eastern Europe region, Russia, Greece, Turkey, and Israël. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content).

Wells is the licensee for the newly available Miraculous™ Ladybug strawberry-flavored, water-ice frozen facebar confection featuring Ladybug’s magical, spotted yoyo. The distinctive packaging highlights the bold, graphic, iconic image of the Ladybug character. The new Ladybug facebar, designed to replicate the character’s magic yoyo, has been welcomed by distributors and wholesalers anxious to take advantage of the popularity of the television show as well as the upcoming movie. The new strawberry-flavored facebars are now available on local ice cream trucks throughout the United States.

ZAG is always looking to partner with likeminded companies with a commitment to providing high-quality products, and Wells Enterprises’ rich frozen treats with unique flavors provide one delicious bite at a time”, commented Foster. “With summer just around the corner, we anticipate enormous demand for this new on-the-go signature treat from our Miraculous fans!

We are so pleased to work with ZAG to offer our frozen treats in delicious flavors to Miraculous fans of all ages and give them a new way to celebrate and enjoy these beloved characters!” commented Allison Kaminsky, Brand Manager, Wells Enterprises.

ZAG’s licensing and merchandising, gaming, promotions, and toy groups  focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.


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