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Industry News

BAYARD SEIZES TOTALLY SPIES!

6 Jun - 2023

Banijay Kids and Family has announced a partnership with Bayard to develop a range of magazines and children’s books based on the 2D animated franchise Totally Spies!

Bayard Jeunesse will publish a quarterly Totally Spies! magazine, whilst Bayard Éditions will develop a range of fiction works, including children’s novels of the series, and original stories inspired by the hit-show’s universe. Available in France, the products will tie-in with the new season of the show which returns to the country with broadcaster Gulli in 2024, following its original six-season run from 2001.

Annick BizetNew Business and Strategic Alliances Director at Banijay Kids & Family says: Momentum is really starting to build for Totally Spies! ahead of next year’s launch, as we begin to roll out our extensive licensing programme for the brand. The show is generating huge interest across a broad range of commercial categories, and alongside its large existing global audience, we cannot wait to introduce this iconic franchise to a new generation of fans”.

Nathalie Becht, Bayard Jeunesse Director (press, publishing, digital, animation) says: We are delighted that Banijay Kids and Family has trusted Bayard Jeunesse to bring the adventures of Totally Spies! to thousands of young readers of books and magazines. This wonderful franchise shares our core values of accessibility and inclusiveness, but also the combination of humour and action that makes our list so successful”.

The new 26 x 22-minute season will be produced by Benoît Di Sabatino and directed by Stephane Berry, who directed five previous seasons of the show. Gary Milne and Ludovic Taron serve as Executive Producers. Head Writers are Jess Kedward and Kirsty Peart.

Warner Bros. Discovery has acquired the upcoming series across EMEA and the US, and French broadcaster Gulli, and Discovery Kids LatAm, have previously been announced as co-producers of the Zodiak Kids & Family France (part of Banijay Kids & Family) show. The upcoming series follows Sam, Clover and Alex, as they move to a new city and take on a fresh crop of villains.


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