Hundreds of kids pulled up to the starting line for the opening of the new Crayola Experience Orlando takeover experience – Kubota Raceway Makeover.
To kick off the summer season, the colorful family destination and the Kubota Tractor Corporation have once again collaborated for an immersive, hands-on adventure. Inspired by Kubota’s iconic orange equipment and its NASCAR partners, the limited-time, auto racing-themed takeover of Crayola Experience Orlando at The Florida Mall shows kids how imagination, creativity, and teamwork can make a difference in their community.
A full-size Kubota tractor, RTV, and mower, as well as kid-size, Kubota-branded race car and race truck have helped to transform the family attraction to put kids in the driver’s seat of dozens of interactive activities as they bring to life the colorful community of Crayonville and ready the fictional town for its new raceway.
Now through June 18, kids can:
- participate in a pit crew tire change challenge
- get behind the wheel of a virtual Kubota tractor in a simulator game
- race Kubota toy cars customized with Crayola accessories
- climb into REAL Kubota equipment
- record their own racing broadcast at the Channel 64 Newscast
- take photos with kid-sized Kubota-branded race cars and trucks, and more.
This kid-powered experience is included in the price of admission. For more information, visit CrayolaExperience.com/Kubota
A special opening day, outdoor event featured pit crew demonstrations by Kubota’s NASCAR partner Trackhouse Racing and a Kubota-branded race car. Kids also tested their speed with a pit stop simulated tire changing challenge, transported tires around a track on kid-sized Kubota tractors, fueled up at gas depot sandboxes, and colored on a Kubota tractor and 5-ft tall racing-themed coloring pages.
“Through collaborations such as the one we have with Kubota, we’re able to create exciting and engaging experiences that showcase real-life applications of how imagination and creativity are at the core of everything we”, said Warren Schorr, Senior Vice President Business Development, Global Licensing, & Experiences.
Kubota Raceway Makeover also will visit the Crayola Experience locations in Pennsylvania, Texas, and Arizona during its national tour this year. Besides the takeover events, the partnership includes at-home crafts and coloring pages at CrayolaExperience.com/Kubota and Crayola.com; and classroom activities and educational content.
“Partnering with Crayola brings to life our iconic orange equipment in new ways and with it the chance for kids to get creative and see what’s possible when we work together”, said Todd Stucke, Senior Vice President of Marketing, Kubota Tractor Corporation.