BrandTrends Group has announced the release of its latest series of reports on the world’s most popular entertainment brands.
Philippe Guinaudeau
The BrandTrends tracker provides valuable insights into brand awareness, popularity, and merchandise appeal among different age groups, from infants to older adults.
Philippe Guinaudeau, CEO of BrandTrends Group, highlights the efficiency and quality of their extensive data delivery. “We are proud to present this latest edition of our reports, which deepens understanding of current trends and preferences in the entertainment industry, just in time for the next Licensing Expo“.
The key trends and facts revealed in the current edition of BrandTrends reports are as follows:
- Anime & Mangas surge: The growth of the Anime & Mangas genre continues to soar, particularly driven by the popularity of franchises like Pokemon and Naruto.
- Videogames rise: The videogame sector shows promising progression, with Roblox and Nintendo properties compensating for the decline of larger games.
- Streaming and TV Channels remain robust: Despite a previous decline, streaming sources and TV channels have halted their decrease, emphasizing their enduring appeal as entertainment destinations.
- Traditional Entertainment categories slow down: Movies, cartoons & shows, as well as toys, continue to experience a slight downward trend over time, compared to more mobile-based categories. Some big players are performing better than others.
Guinaudeau further explains the comprehensive nature of their research, covering 40 countries and gathering opinions from 67,000 respondents. The reports feature over 2 million open-ended mentions, track 18 KPIs on 1,232 different brands, and 18 product categories. Additionally, they identify over 11,000 different brands and names as favorites among respondents.
With expertise in the children and families’ markets, BrandTrends Group offers unrivaled insights and analysis catering to youngsters, adults, and young seniors.
Stay tuned for more information on key trends and facts about the most popular entertainment brands.
