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Entertainment | Highlights

BING AND HIS FRIENDS IN THE CINEMA ARRIVES IN NETHERLANDS AND POLAND

24 May - 2023

Bing and his Friends at the Cinema, a specially-produced cinema experience, featuring episodes of the multi-award-winning animation Bing along with exclusive additional animation, is set to delight young children and their families in the Netherlands and Poland this summer.

We are immensely proud that our feature-length Bing presentations are selected by so many families as a way to introduce their toddlers to the cinema”, said Jodie Morris, Chief Content Distribution Officer. “We’re confident that families in the Netherlands and Poland, both very strong countries for Bing, will absolutely love our latest release. Bing and his Friends at the Cinema features brand new interactive moments alongside some of our best-loved episodes and has been lovingly created to keep young children engaged and entertained as they find a new way to explore Bing’s world”.

Dutch Bing fans will be able to see Bing en zijn Vriendjes in de Bioscoop (Bing and his Friends at the Cinema) from 24th May. Distributed by In the Air, to over 120 cinemas across the Netherlands including cinemas from The Vue, Pathé and Kinepolis chains. On 21st  May, audiences attending Vue MiniMornings or Pathé’s and Kinepolis’ Kleuterbios screenings were able to see the special feature early. Also on 21st May, The Vue hosted a premiere event for the presentation at its Hilversum cinema. The event included face painting and a meet and greet with Bing.

In Poland, Bing i Przyjaciele na Dużym Ekranie (Bing and his Friends at the Cinema) will be released by Ferment across all 44 locations of the cinema chain, Multikino on 17th June.

Few pre-school properties have made an impact in Poland quite like Bing and Polish families cannot get enough of it. I am sure that, going by the strong love of Bing in Poland as well as the success we have already seen for Bing in cinemas, that Bing and his Friends at the Cinema will do very well indeed”, said Sebastian Wojna, Head of Marketing at Multikino.

In addition to the Polish premiere of Bing i Przyjaciele na Dużym Ekranie at Multikino, there will be more Bing on the big screen in Poland as the monthly screenings of Bing at Helios cinemas across Poland have now been extended into August. Coordinated by Polish free to air channel Puls Kids, in partnership with Acamar Films, cinema screenings of Bing episodes have been a part of Helios’ Filmowe Poranki screening programme for children and their families since September 2022. The screenings feature a selection of Bing episodes from the 104 that are available in Poland as well as pre-screening activities such as competition, colouring, games and entertainment by local performers. The added dates for the Helios presentations of Bing are 14th May, 18th June, 16th July and 13th August. The extension into August means that the initial engagement, originally scheduled to run for three months, will run for a year due to demand from Polish families.

Bing and his Friends at the Cinema is one of 4 specially produced Bing cinema packages. Bing at the Cinema first premiered in the UK in 2019 followed by Bing’s Christmas and Other Stories and Bing’s Animal Stories. The latter projects have been localised into Polish, Dutch and Italian.


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