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Industry News

THE POINT.1888 ENTERS TOP 40 GLOBAL LICENSING AGENTS LIST

3 May - 2023

Tags from the story: The Point 1888.

The Point.1888 has been recognised as one of the world’s biggest brand licensing agencies in Licence Global’s Top Global Licensing Agents Report 2023. 

Its first time on the list, it was placed at 39th, despite being only seven years old.

The Point.1888, which is part of True Purpose Enterprises Ltd – a portfolio that also includes retail specialist Spotlight.1888 and marketing agency Story.1888 – works with some of the most exciting brands around such as Moonbug, Team GB, Moomin, Barratt Sweets and Spinmaster to name a few. 

According to License Global’s report, the last 12 months have been strong for brand licensing with revenue from licensed goods surging by $8 billion to an all-time record high of $87.92 billion – proof of the rapid growth of the industry.

In the report, The Point.1888 was also listed as one of the “Global Licensing Agents to Watch” and its The Raccoons collaboration was named one of the most exciting agency-led fashion collaborations of 2023. So far in the brand licensing programme, The Point.1888 has signed The Hut Group and Truffle Shuffle for two apparel ranges as well as Intercake for cake toppers. It has also brought on board Playology International and Retrokid for an apparel and collectible range, as well as Roo and You for modular furniture and silicone products which are launching later this year.

Commenting on the achievement, True Purpose Enterprises CEO, Will Stewart, said, “Breaking on to this list is a dream come true for us. We’re a young business, and a relatively small team, it just shows how much can be achieved when you break from tradition and find new ways to drive brand awareness and consumer engagement. Our incredible team works hard every day to create meaningful partnerships and creative strategies that help our partners realise their goals – both on a local level and globally“.

In addition to its impressive list of clients and collaborations across entertainment, apparel, stationery, home furnishings and more, The Point. 1888 has developed an enviable reputation for delivering exceptional results for its clients with its retail-led approach. By only creating new products that will fill an existing gap at retail, it consistently delivers a higher chance of retailer buy-in and a better sales performance for its clients.

To produce its report, License Global consults various industry sources, financial documents, annual reports, and relies on the fiduciary responsibility of each company for accuracy. To read the report in full, visit https://www.licenseglobal.com/rankings-and-lists/top-brand-licensing-agents-2023.


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