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Entertainment | Highlights

MILO CONTINUES TO TAKE LATAM BY STORM VIA CARTOONITO

2 May - 2023

Cartoonito has set to premiere MILO in Latin America. The award-winning hit show for preschoolers is a Fourth Wall and DeAPlaneta Entertainment coproduction.

Cartoonito is a children’s brand operated by Warner Bros. Discovery, which has been broadcasting since 2021. MILO was already available in LATAM on HBO Max, Warner’s SVOD platform, but including the property in Cartoonito’s offering connects the show with over 30 countries in Latin America and the Caribbean via a linear and subscription-based multi-territory channel.

This premiere consolidates MILO’s global expansion, after recently successfully rolling out the show in China via Mango TV. The show is now broadcast on four continents, airing in Spain (Clan TV), UK (Milkshake/Channel 5), Portugal (RTP), Poland (MiniMini+ and Pulse TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Hungary (MTVA), Switzerland (RSI), Baltic Countries (Kidzone), former Yugoslavia (Talent Show), Middle East (JimJam and Majid), Russia (Ivi), Finland (YLE), Sweden (SVT) and Czech Republic (Česká televise). MILO is also coming soon to New Zealand (TVNZ), Portugal (Canal Panda), Israel (Noga) and France (Gulli).

MILO is continuing its global expansion with multiple licensing deals, covering several categories (fashion, publishing, educational games and toys, food, etc.) and territories (Spain, Portugal, Italy, France, UK, Ireland, Andorra, Norway, Sweden and Denmark, as well as Latin America and Spanish-speaking areas in the US). Furthermore, this year renowned brand Bandai will roll out the first ever MILO toy range, including soft toys, figurines and playsets, vehicles and electronic educational devices, among others.

Since its launch in the UK on Channel 5’s kids’ channel Milkshake!, MILO has enjoyed high ratings and reached more than 6 million views on the official YouTube channel in English. MILO has also launched YouTube channels in another five languages (Spanish, LATAM Spanish, Italian, Brazilian Portuguese and Polish), which have accumulated 9.5 million views and 4.1 million individual viewers.

MILO (whose first season consists of 52 x 11 minute episodes), is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, MILO uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are INCREDIBLE. The quality of the animation and relevance of its message helped MILO win the 2022 Best Children’s series at the prestigious British Animation Awards, and Bronze at the New York Festivals TV & Film Awards.

MILO is a preschool television series produced by Fourth Wall and DeAPlaneta Entertainment, a leading European entertainment company. The production was supported by the British Government’s Youth Content Fund, which is managed by the BFI and supports the creation of distinctive and quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulate knowledge and learning, while representing diversity and alternative points of view. DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series.


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