fbpx

Highlights | Licensees Focus

DESIGN PLUS PRESENTS THE ICEE X KELLOGG’S PARTNERSHIP

2 May - 2023

Tags from the story: Design Plus, ICEE, Kellogg's.

ICEE and Kellogg’s partner to launch Kellogg’s ICEE Cereal, deal brokered by Design Plus.

Inspired by ICEE’s best-selling Cherry and Blue Raspberry flavors, Kellogg’s ICEE Cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE.

The new cereal is the company’s first summertime cereal to feature this cooling sensation. As you experience in the coolest breakfast in town, the fruity aroma evokes childhood memories so everyone can start their day with kid-like enthusiasm – now that’s living the ICEE life.

Says Carol Janet, CEO of Design PlusWhen the #1 frozen beverage and the #1 cereal come together, its branding at its best”.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE NEW JOINT VENTURE, PALWORLD ENTERTAINMENT, INC.
THE NEW JOINT VENTURE, PALWORLD ENTERTAINMENT, INC.

Sony Music Entertainment (Japan) Inc. and its group subsidiary Aniplex Inc. and Pocketpair, Inc. have established a joint venture, Palworld Entertainment Inc., to expand and develop new businesses associated with the hit game, Palworld. The announcement was made today...

read more
INVIGORATING FRISK CARBONATED DRINK MAKES A SPLASH IN JAPAN!
INVIGORATING FRISK CARBONATED DRINK MAKES A SPLASH IN JAPAN!

Perfetti Van Melle Group and DyDo Group have announced the introduce of Frisk Sparkling, a unique carbonated soft drink under the iconic Frisk brand. This exciting collaboration merges Frisk's refreshing essence with DyDo Group’s dedication to health-oriented...

read more
FIRST MOLANG CINEMA EVENT PREMIERES ACROSS EUROPE
FIRST MOLANG CINEMA EVENT PREMIERES ACROSS EUROPE

Millimages and Kinepolis have announced the premiere of Molang’s first ever cinema film event. Opening on September 1st and distributed by the chain’s distribution arm Kinepolis Film Distribution France, “Molang at the Movies” will screen in 40+ cinemas across France,...

read more