fbpx

Highlights | Licensees Focus

DESIGN PLUS PRESENTS THE ICEE X KELLOGG’S PARTNERSHIP

2 May - 2023

Tags from the story: Design Plus, ICEE, Kellogg's.

ICEE and Kellogg’s partner to launch Kellogg’s ICEE Cereal, deal brokered by Design Plus.

Inspired by ICEE’s best-selling Cherry and Blue Raspberry flavors, Kellogg’s ICEE Cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE.

The new cereal is the company’s first summertime cereal to feature this cooling sensation. As you experience in the coolest breakfast in town, the fruity aroma evokes childhood memories so everyone can start their day with kid-like enthusiasm – now that’s living the ICEE life.

Says Carol Janet, CEO of Design PlusWhen the #1 frozen beverage and the #1 cereal come together, its branding at its best”.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024
OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024

Zeptolab has unveiled an exciting new licensing deal with Disney+ in Europe, scheduled for launch in the fourth quarter of 2024. Under the licensing agreement, all 25 seasons of Om Nom Stories will be made available, allowing viewers to enjoy the enchanting adventures...

read more
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND

At the Spielwarenmesse, Licensing Magazine interviewed Play Around to find out more about their products and novelties. From our Social Tv Corner at Spielwarenmesse 2024, Licensing Magazine’s interview with Massimiliano Piazzolla, Managing Director of Play Around, to...

read more
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES

Rovio Entertainment, the creative force behind Angry Birds, has partnered with Legends of Learning to introduce a groundbreaking series of STEM-focused educational games. The collaboration, which was facilitated by Angry Birds’ global licensing agency IMG, leverages...

read more