ICEE and Kellogg’s partner to launch Kellogg’s ICEE Cereal, deal brokered by Design Plus.
Inspired by ICEE’s best-selling Cherry and Blue Raspberry flavors, Kellogg’s ICEE Cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE.
The new cereal is the company’s first summertime cereal to feature this cooling sensation. As you experience in the coolest breakfast in town, the fruity aroma evokes childhood memories so everyone can start their day with kid-like enthusiasm – now that’s living the ICEE life.
Says Carol Janet, CEO of Design Plus “When the #1 frozen beverage and the #1 cereal come together, its branding at its best”.