Highlights | Licensees Focus


27 Apr - 2023

Character.com has partnered with Paramount Consumer Products & Experiences to bring a new collection of swimwear, clothing, and accessories featuring PAW Patrol, created by Spin Master Entertainment.

The PAW Patrol Aqua Pups collection is the perfect way to add some adventure to your child’s summer. From swimsuits and the 2 in 1 Towel Bag to the soft toweling fabric T-shirt & Shorts sets, T-shirts, and Cap, your little ones will love this new and exciting range. The collection features all their favourite pups, including Chase, Marshall, Skye, Rubble, and Coral, who makes her debut in the Aqua Pups season.

For the launch, Character.com has also joined with The Swimming Teachers’ Association (STA), a national governing body for swimming and an educational charity, to create new stop motion content featuring STA approved commentary on the importance of swimming and swim safety! This also aligns perfectly with STA’s own PAW Patrol swim awards programme, which has been launched this month in partnership with Paramount.

There is also new lifestyle photography, and there will be social competitions and paid support across parent-focused platforms.

Karen Hewitt, Buying Director at Character.com says “We’re thrilled to partner with Paramount and join with STA to bring parents and kids a fun and safe way to enjoy the water this summer. Our PAW Patrol Aqua Pups collection allows kids to express themselves with confidence and energy, just like their favourite characters”.

Venetia Davie, Vice President, Consumer Products, UK & Ireland at Paramount said: “We are extremely happy to be partnering with Character.com and STA to create a truly integrated marketing campaign that utilises the power of three powerhouse brands. The new collection of PAW Patrol-inspired swimwear, clothing, and accessories alongside the swimming programme will help young swimmers build water confidence that lasts a lifetime”.

Zoe Cooper, STA’s Commercial Director, said: “We are very excited to be partnering with Paramount with the launch of our new PAW Patrol swim awards series, and the new Aqua Pups branded swim accessories from Character.com fit perfectly with our swimming audience – we especially love the innovative new towel bag!  As a charity dedicated to the teaching of swimming, working with Paramount and Character.com, who have a highly engaged parent audience, will help to channel our water safety messages this summer and raise further awareness of the importance of learning to swim”.

The PAW Patrol Aqua Pups range is now available at Character.com, so get ready to make a splash this summer!

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