PUMA teams up with Ladybug and Cat Noir, the protagonists of the TV series ZAG Heroez Miraculous™ – Tales of Ladybug and Cat Noir, to present a new collection for kids, inspired by the teenage Parisian superhero duo.
Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and the US$100 million+ animated feature, Ladybug and Cat Noir: The Movie, will launch this year. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content).
The heroic PUMA x Miraculous™ collaboration includes apparel and footwear, featuring dynamic cutlines, active-inspired elements, and authentic graphics from the popular series.
Fusing PUMA’s functional tailoring with the show’s signature animated style, the collection’s Leggings, Shorts, Skirt and Cap are adventure-ready, adorned with co-branded PUMA and Miraculous™ logos.
Footwear styles span silhouettes from the court and track including the Slipstream, Rider FV, and Popcat, featuring spot-on patterns and gradient schemes. Meanwhile, the titular characters Ladybug and Cat Noir receive their very own RS-X models, inspired by their own dynamic and unique superhero personas.
“Transformation and empowerment are at the heart of both Miraculous and PUMA, inspiring everyone, everywhere, to be and do their best”, commented Jeremy Zag, Founder and CEO, ZAG. “This alignment in core brand values is what we constantly seek as we continue to build the Miraculous brand, and we are thrilled to collaborate with PUMA on this new collection”.
The PUMA x Miraculous™ Collection is available starting April 21, 2023, from PUMA flagship stores, PUMA.com, and selected retailers.
ZAG’s Consumer Products Division, helmed by Julian Jacob Zag, EVP, Global Operations and Head of Consumer Products, includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character. Former Paramount and Viacom/CBS Executive Mark Kingston recently joined the team as SVP, Global Consumer Products.